Sales Manager

Overview

The following sections describe the representative responsibilities and sales development activities for the role.

• Represent the Company and hotel, professionally approach and communicate with current and prospective customers.
• Knowledgeable on market, positioning of hotel, amenities and brand.
• Understand booking patterns, trends, high demand times, and events in the market.
• Convey a strong belief in the hotel and confidently discuss hotel features, services and advantages.

• Research and understand demand generators, new business sources, the internet as a prospecting tool, community involvement and networking.
• Research competing hotels and identify sales strategies.
• Understand and use industry reports like Star Reports, etc.
• Develop effective sales strategies to counter the competition.
• Develop valuable business relationships that result in additional sales and new customers.
• Research each customer’s business, hospitality needs, identify who to talk to and how to get sales closed.
• Monitor customer preferences to determine focus of sales efforts.
• Research and identify new business opportunities for the hotel including reaching out to event planners and staying abreast of local events.