Manager, DTC Bid Execution Specialist

Manager, DTC Bid Execution Specialist

Lexington, MA

Position Summary

Provide enterprise DTC bidding and optimization guidance by setting execution standards, advising teams on performance levers, and scaling cross-brand learnings to improve efficiency, measurement quality, and compliant activation.

• Maintain paid DTC execution standards: Maintain best practices for paid DTC activation (including campaign structuring principles, targeting approaches, bid strategy guidance) that teams and agencies can apply consistently across brands.

• Translate strategy into executable guidance: Convert DTC strategy intent into recommended platform setup patterns and checklists, and advise teams on design choices and tradeoffs rather than building campaigns directly.

• Provide consultative optimization support: Serve as the operational point of contact for bid strategy, pacing, and targeting questions; review performance signals and recommend optimization actions for brand teams, agency partners, and Media Architects.

• Set trafficking and measurement expectations: Define requirements for trafficking readiness and measurement integrity and guide teams in diagnosing common delivery and tracking issues.

• Enable test‑and‑learn execution: Standardize experiment designs (A/B structures, bid strategy tests, audience/creative rotation tests) and provide templates; document learnings for enterprise playbooks.

• Report performance and learnings: Provide standardized performance snapshots and post‑sprint/post‑campaign readouts; capture learnings and feed them back to Agile pods to inform future plans and the next sprint backlog.

• Support compliance and safety: Support compliant DTC activation aligned to internal review governance and FDA standards; flag risk areas and proactively elevate to Media Buy Lead for resolution.

• Bachelor’s degree required; MBA or advanced degree preferred.

• 5–7+ years of experience in pharmaceutical/biopharma, healthcare marketing, communications, advertising, or paid media.

• Prior experience working with agencies preferred, especially related to knowledge of bid execution and measurement.

• Strong knowledge of bid strategy, campaign optimization, trafficking, and measurement.

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.