Director, Omnichannel & Marketing Capabilities​/AI Lexington, MA

Lexington, MA – Kiniksa Pharmaceuticals is a commercial‑stage biopharmaceutical company developing and commercializing novel therapies for diseases with unmet need, with a focus on cardiovascular indications.

Kiniksa Pharmaceuticals is a commercial‑stage biopharmaceutical company developing and commercializing novel therapies for diseases with unmet need, with a focus on cardiovascular indications. With deep expertise in immunology and inflammation, Kiniksa is advancing a growing portfolio of approved and investigational medicines, anchored by its lead product, ARCALYST®, the first and only FDA‑approved therapy for recurrent pericarditis. Grounded in rigorous science and bold innovation, the company fosters a highly collaborative, patient‑first culture led by accomplished life sciences leaders.

At Kiniksa, talented individuals are trusted and empowered to make a real impact—shaping the future of medicine while improving the lives of patients who need it most.

Reporting to the Senior Director, Digital Marketing, this role will play a pivotal role in shaping Kiniksa’s marketing capabilities, owning the omnichannel roadmap and accelerating impact with innovative and AI solutions.

The successful candidate will combine strategic and technical expertise, leveraging deep knowledge of Marketing Technology to progress key platform and ecosystem capabilities. This individual will lead the design and implementation of the omnichannel roadmap, with a specific hands‑on focus on orchestrating complex customer experiences. This high‑visibility role will partner closely with Brand Marketers, Commercial Operations, and IT to translate commercial vision into a functional reality, ensuring campaigns are data‑informed, automated, and scalable.

They will possess a ‘roll up your sleeves, get things done’ mindset and recognize the opportunity for growth within a young and growing company, coming in laser‑focused on in‑role execution to capitalize on that opportunity.

Our office‑based employees work on an onsite schedule of five days a week onsite in Lexington, MA. While we prioritize in‑person teamwork, remote options will be considered for highly qualified individuals who can maintain strong engagement and collaboration in a virtual environment.

• Own the omnichannel capability roadmap, defining business requirements, and partner with cross‑functional teams to define technical specifications and architectural design.
• Serve as the primary liaison between brand marketing and IT to prioritize and implement new platform features, connectors, and integrations.
• Evaluate and recommend new tools and AI solutions to support evolving campaign needs and increase executional excellence.

• Serve as the hands‑on business owner for Kiniksa’s Mar Tech platforms, including Drupal (Acquia Site Studio ) and Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email and Contact Builder).
• Lead the development of a solution to increase content reuse and generation, utilizing DAM and CMS capabilities.
• Oversee and document the end‑to‑end technical production process for each platform.

• Establish and enforce platform governance standards, including naming conventions, folder structures, and data privacy compliance (consent management/opt‑outs) within the platforms.
• Manage the technical output of external development vendors and agencies to ensure it meets Kiniksa’s quality and security standards.
• Create and maintain technical documentation (playbooks, data dictionaries, process flows) to support knowledge transfer and platform operational consistency.

• Strong leadership in omnichannel strategy and Mar Tech transformation, owning roadmap development and translating business needs into scalable, data‑driven marketing capabilities.
• Deep hands‑on expertise with Salesforce Marketing Cloud and CMS/DAM platforms, enabling automated, personalized customer journeys and efficient content operations.
• Proven ability to design and implement complex marketing ecosystems, including integrations, AI‑driven solutions, and…