Digital Marketing, Associate Director

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Job Description

About the role:

Join Takeda as an Associate Director, HCP Digital Marketing,where you’ll be working in the GI Business Unit, serving as a leader in advancing the digital marketing capabilities and approach across a GIBU branded product. In addition, you will be responsible for creating multiple strategic and innovative digital programs to improve customer engagement through integrated digital, mobile, and social platforms, by driving the adoption of digital experiences through these initiatives.

Reporting to the Director, Brand Strategy and HCP Promotion, IBD Brand Marketing, you will be an expert and strategist in implementing new and existing digital marketing efforts.

How You Will Contribute

• Define vision, strategy and implementation of digital marketing solutions that will improve the HCP experience. Collaborate with brand team colleagues to plan and execute across web, SEO/SEM, point-of-care, print, email, social media, and digital advertising to optimize the user funnels to drive demand.
• Lead third-party agency/vendor partners to create and implement digital marketing tactics that execute on the brand strategy in the following areas: website design and optimization, SEO, CRM, digital display media, print media, and social media.
• Drive test and learn marketing campaigns and optimize performance through actionable insights.
• Collaborate with Associate Director, Consumer Digital Marketing to ensure we have an integrated approach aligned to our strategy and the Patient/HCP journey.
• Identify trends and insights to optimize spend, performance and ROI, leveraging the Insights and Analytics team to educate the larger Brand team on the available metrics and data in terms of audience engagement, response to ads, and conversion.
• Utilize audience research and trend analysis to develop supporting content and digital strategies. Evaluate customer research, market conditions and competitor activities.
• Responsible for reporting out monthly performance metrics on digital ecosystem.
• Establish key objectives and performance metrics for digital marketing campaigns and identify and implement appropriate measurement tools.
• Monitor operations and Key Performance Indicators through in-depth analysis of metrics, makes recommendations for optimizations to improve overall performance.
• Maintain knowledge of key product attributes and competitive differentiation to effectively position products in digital channels.
• Represent the brand in the review and approval process of promotional initiatives – including the ability to support the brand on areas of differing opinions – communicating objectives and purpose to assist in the process.
• Participate and contribute to the development of the annual brand business and operating expense plan.
• Remain current with customer, competitive and marketplace activity to contribute insights and perspectives to the broader team and brand plan.
• Establish relationships and work with commercial partners, including corporate communications and key associations.
• Drive improvements in the financial performance of all campaigns through on-going business analysis, financial analysis, and continuous process improvements and manage budgets for all projects.

• Bachelor’s degree
• 10+ years experience with increasing responsibilities in digital marketing & Healthcare related experience
• Demonstrated experience in search engine optimization, marketing database, email, social media and display advertising campaigns
• Proven experience advising stakeholders and effectively influencing business partners and peers is critical
• Advanced MCM…