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Manager, DTC Bid Execution Specialist
Job in
Lexington, Middlesex County, Massachusetts, 02173, USA
Listed on 2026-09-12
Listing for:
Scorpion Therapeutics
Full Time
position Listed on 2026-09-12
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Digital Marketing
Job Description & How to Apply Below
Position Summary:
Provide enterprise DTC bidding and optimization guidance by setting execution standards, advising teams on performance levers, and scaling cross-brand learnings to improve efficiency, measurement quality, and compliant activation.
Key Responsibilities:- Maintain paid DTC execution standards (campaign structuring principles, targeting approaches, bid strategy guidance) for consistent application across brands.
- Translate DTC strategy into executable guidance (platform setup patterns and checklists; advise on design choices/tradeoffs).
- Provide consultative optimization support (point of contact for bid strategy, pacing, targeting; review performance signals and recommend optimizations).
- Set trafficking and measurement expectations (define trafficking readiness and measurement integrity; diagnose delivery/tracking issues).
- Enable test-and-learn execution (standardize experiment designs; provide templates; document learnings for enterprise playbooks).
- Report performance and learnings (standardized snapshots and post-campaign/sprint readouts; feed learnings to Agile pods).
- Support compliance and safety (aligned to internal review governance and FDA standards; flag risks and elevate to Media Buy Lead for resolution).
- Bachelor’s degree required; MBA or advanced degree preferred.
- 5–7+ years in pharmaceutical/biopharma/healthcare marketing, communications, advertising, paid media.
- Agency experience preferred, including bid execution and measurement.
- Strong knowledge of bid strategy, campaign optimization, trafficking, and measurement.
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