Manager, Omnichannel Specialist

Position Summary:

Provide HCP omnichannel execution guidance and best practices to help brand teams and agile pods translate engagement strategies into coordinated, feasible channel activation by standardizing runbooks, answering execution questions, and scaling learnings across brands.

• Define HCP omnichannel execution standards and maintain enterprise best practices (segment/eligibility rules, trigger logic, channel sequencing/cadence)
• Provide consultative execution support as an SME for brand teams, Media Architects, and pods (feasibility, dependencies, common execution pitfalls)
• Set readiness and quality expectations (launch-readiness and QA requirements; diagnose recurring execution issues)
• Enable full-funnel measurement and tracking (HCP engagement and adoption metrics; resolve measurement gaps)
• Enable test-and-learn execution (standardize experiment designs/templates: A/B sequencing, cadence, segment/eligibility, message/CTA, channel-mix; document learnings for playbooks)
• Report performance and learnings (standardized snapshots and post-sprint/post-campaign readouts; feed learnings to pods to inform plans/backlog)
• Support compliance and safety (aligned to internal governance, privacy/consent, FDA standards; flag risks and escalates?)

• Bachelor's degree required; MBA or advanced degree preferred
• 5-7+ years in pharma/biopharma/healthcare marketing, communications, advertising/paid media; experience designing/executing/advising HCP omnichannel campaigns (segmentation, channel sequencing, trigger logic, full-funnel tracking)
• Proven SME/advisory experience for brand teams, media architects, or cross-functional pods
• Experience establishing tracking frameworks, analyzing engagement metrics, running test-and-learn experiments, and ensuring regulatory/privacy/internal-review compliance in pharma/healthcare marketing