Assistant Athletic Director for Corporate Partnerships

Title: Assistant Athletic Director for Corporate Partnerships

State Role

Title:

Hiring Range: $50, commensurate with experience

Pay Band: UG

Agency: Virginia Military Institute

Location: Virginia Military Institute

Agency Website: (Use the "Apply for this Job" box below)..edu

Recruitment Type: General Public - G

• The Assistant Athletic Director for Corporate Partnerships is responsible for leading the development, solicitation, activation, and management of corporate partnerships for Virginia Military Institute Athletics. This position serves as a key member of the external operations team and is responsible for generating new revenue while strengthening relationships with corporate partners, local businesses, alumni, and community stakeholders.
• Develop and execute comprehensive corporate partnership sales strategies to increase annual partnership revenue and expand VMI Athletics’ corporate partner portfolio.
• Identify, prospect, cultivate, and solicit new corporate partners through direct sales, networking, community engagement, referrals, and relationship development.
• Manage the full corporate partnership lifecycle, including prospecting, presentations, negotiations, contracting, activation, fulfillment, renewal, and retention.
• Create customized partnership proposals and sponsorship packages aligned with prospective partners’ marketing, branding, community engagement, and business objectives.
• Build and maintain strong relationships with corporate partners through consistent communication and high-quality service.
• Collaborate with marketing, creative, ticketing, communications, facilities, licensing, and other internal departments to execute partnership assets and activations.
• Develop and implement creative in-venue, digital, social media, hospitality, experiential, and promotional activations that deliver value to partners and enhance the fan experience.
• Increase VMI Athletics’ visibility and identify potential corporate partnership opportunities within the community.
• Assist with the development of annual revenue projections, sales goals, budgets, and departmental strategies related to corporate partnerships.
• Support department-wide external initiatives and other revenue-generating opportunities as assigned.
• Generate new revenue while strengthening relationships with corporate partners, local businesses, alumni, and community stakeholders.
• Work collaboratively across VMI Athletics and with external partners to create mutually beneficial partnerships that support the department’s financial and strategic objectives.

• Bachelor’s degree in marketing, business, sports management, communications, public relations, or a related field.
• Professional experience in corporate partnerships, sponsorship sales, business development, fundraising, marketing, or a related area.
• Demonstrated experience developing and maintaining relationships with corporate partners, businesses, community organizations, or other external stakeholders.
• Experience with sales prospecting, presentations, negotiations, contract development, partnership activation, and account management.
• Strong written, verbal, interpersonal, organizational, and presentation skills.
• Ability to develop customized proposals and sponsorship packages aligned with partner objectives.
• Ability to collaborate effectively with internal departments and external partners.
• Ability to manage multiple projects, deadlines, and partnership deliverables simultaneously.
• Proficiency with standard office and business communication software.
• Ability to work evenings, weekends, and nontraditional hours as required for athletic events, partner activities, and departmental initiatives.

• Experience in collegiate athletics, professional sports, sports marketing, or the…