Lead Nurturer and Marketing Coordinator

Wear-Concepts, LLC Lead Nurturer and Marketing Coordinator Liberty, MO
· Full time

The Lead Nurturer & Marketing Coordinator is responsible for generating, nurturing, and converting marketing-generated opportunities into qualified sales opportunities while executing the company's marketing initiatives. This individual serves as the bridge between Marketing and Sales by ensuring every lead is captured, followed up, and developed while maintaining the marketing systems, literature, promotional inventory, and trade show logistics that support the commercial organization.

The goal of this position is to ensure no opportunity is missed while providing exceptional support to both customers and the sales team.

Since 1996, Wear-Concepts has been a leading provider of wear-resistant products and abrasion solutions for a wide range of industries, including Cement, Power Generation, Steel Manufacturing, Grain Processing, Mining, Paper, and Sugar Production. Our expertise lies in addressing the toughest wear challenges in material handling and processing systems, backed by our MSHA Part 48 certified Field Service crews for seamless turn-key installations.

From initial consultation and custom engineering design to installation and aftercare, our comprehensive turn-key services ensure that every step of your wear solution implementation is handled efficiently. Our highly experienced, MSHA Part 48 certified field crews are equipped to operate in the most demanding environments, ensuring safety, precision, and reduced downtime during every installation.

At Wear-Con, we offer a wide array of standard and advanced wear-resistant products such as wear plates, pipes, elbows, ceramics, and wear compounds. Our R&D and Engineering teams are constantly innovating to develop cutting-edge solutions that push the boundaries of wear technology, improving the longevity and performance of your equipment.

Our mission is to extend the life of your equipment by reducing wear and tear through innovative, cost-effective solutions. With a focus on minimizing downtime and maximizing equipment uptime, we help you improve productivity and profitability across your operations. Our dedication to exceptional customer service ensures you have a trusted partner who understands your industry’s unique challenges and offers solutions tailored to your specific needs.

Primary Responsibilities

• Respond to all inbound website inquiries
• Enter new opportunities into the CRM pipeline from website submissions, trade shows, referrals, phone calls, and marketing campaigns
• Qualify inbound leads
• Assign lead status and priority
• Send requested literature, case studies, and technical information
• Conduct outbound follow-up calls and emails
• Execute drip campaigns and marketing automation
• Nurture leads until sales-ready
• Schedule appointments for Outside Sales/Wear Specialists
• Document all activities in CRM
• Maintain follow-up schedules to ensure no lead is forgotten

2. Quote Follow-Up & Opportunity Management

• Follow up on outstanding quotations
• Identify objections preventing purchase
• Re-engage stalled opportunities
• Update opportunity stages in CRM
• Enter notes and next actions
• Coordinate with Outside Sales regarding customer feedback
• Identify projects that have been delayed versus lost
• Maintain forecast accuracy through timely CRM updates
• Identify dormant customers
• Reach out prior to seasonal buying cycles
• Coordinate customer visits with Outside Sales
• Generate upselling and cross-sell opportunities

4. Marketing Coordination (40-50%)

Execute the marketing strategy.

Responsibilities include:

• Produce marketing literature
• Print marketing materials in-house
• Update presentations
• Support website content updates
• Assist with social media and digital marketing initiatives

5. Trade Show Coordination

• Coordinate trade show logistics
• Ship displays and booth materials
• Manage promotional giveaways
• Coordinate booth supplies
• Track trade show inventory
• Execute post-show follow-up campaigns

6. Promotional Inventory & Sales Support

• Ship promotional items to customers and sales staff
• Coordinate sample requests
• Support Outside Sales with marketing materials
• Ensure sales representatives always have current literature

KPIs

Lead Management

• Website lead response time
• Lead-to-qualified opportunity conversion rate
• Number of qualified opportunities created
• Average follow-up time
• CRM completion rate

Opportunity Management

• Quote follow-up completion rate
• Quote conversion rate
• Number of reactivated opportunities
• Opportunities entered from marketing sources

Marketing

• Trade shows completed successfully
• Marketing inventory accuracy

Voice of the Customer

Responsibilities would include:

• Report competitor activity
• Recommend new marketing content
• Suggest FAQ additions
• Share trends with management to improve marketing campaigns and sales messaging and activities .