Associate Director, Marketing Analytics and Research - Oncology

Company Description

About Abb Vie

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on Linked In, ()  Facebook, Instagram () , X ()  and You Tube.

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Job Description

The Associate Director of Marketing Analytics & Research will design, implement, manage, analyze, and effectively communicate market research and analytics initiatives in support of the launch of Abb Vie's asset in Multiple Myeloma. The focus of this role will be mainly analytics with some primary market research responsibility.

This role will develop and deploy analytic, or market research solutions based on business needs, ensure successful execution of the analytical/research plan, derive findings and implications to strengthen commercial understanding of the market dynamics and use insights to identify actionable opportunities for the business. This role will provide both technical and strategic thought partnership, work closely with marketing, sales, and Cross-Functional team, to inform strategic and tactical decision-making.

The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success.

KEY RESPONSIBILITIES:

+ Act as intelligence partner to the Multiple Myeloma US commercial team, focused on providing strategic insights, forming a trusted relationship, and staying abreast of commercial issues and burgeoning trends within the Multiple Myeloma space.

+ Independently execute and lead Advanced Analytic initiatives and projects, supervise supplier teams' analytics work, ensuring analytical approaches implemented are built according to best practice and with eventual scaling in mind.

+ Be conversant with custom research methods, adept at supplier and stakeholder management, and able to lead custom research projects that deliver compelling and actionable learnings.

+ Perform thought-provoking and sophisticated syntheses of learning across research, analytics, and other sources to develop actionable insights and recommendations that shape strategies and tactics.

+ Maintain organizational knowledge of the market, competitive trends, and industry developments and effectively communicate this knowledge to internal stakeholders.

+ Design and execute measurement plans, inclusive of selected operational and performance indicators, to ensure the organization's understanding of execution of, engagement with, and impact of in market tactics.

+ Collaborate cross-functionally to ensure business intelligence is leveraged appropriately to inform development of strategies and tactics.

+ Build solid relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the customer.

+ Demonstrate thoughtful confidence in presentation of learnings across all levels of the organization.

+ Appropriately manage and collaborate with both onshore and offshore research and analytics suppliers.

+ Monitor and manage research and analytics programs within budget and identify opportunities for cost savings where appropriate.

+ Ensure all research and analytics activities are conducted in accordance with financial and ethical compliance guidelines.

Qualifications

+ Bachelor's Degree required, with a concentration in marketing/sales/quantitative analysis preferred.  Advanced degree preferred.

+ 10 years of marketing/sales analytics experience is required, including use of data-driven insights to guide business plans and strategies.

+ Experience in pharmaceutical industry and pharmaceutical data (physician-level prescribing, institutional sales data, payer-prescriber-level data, formulary data, patient-level data, etc.) preferred.

+ Understand primary market research methodology and able to manage market research projects with suppliers.

+ Analytical reasoning abilities, intellectual…