Director, Sales Analytics

Belle Aire Creations is a creative fragrance and flavor house offering the latest in perfumery, taste and malodor abatement technology and trends along with excellent service and dependability. Belle Aire Creations aspires to be focus-oriented, customer driven and positioned as the top tier mid-market fragrance solution. We consider ourselves to be a truly unique company whose employees will continue to complement existing personnel and represent the goals and values of the organization.

Fragrances, Flavors & Technology

The Senior Director, Sales Analytics will be an integral member of the Belle Aire Creations team and report to the Chief Operating Officer. This position will bring rigor, discipline, and data-driven accountability to BAC’s commercial engine, owning the numbers that drive forecasting, prioritization, and account performance, while leading the Sales Development Support (SDS) team and partnering directly with our Account Executives to keep accounts and pipeline on track.

This is a hands‑on senior leadership role. You will spend time in the data, in the room with Account Executives, and — once fully ramped on the fragrance industry — in front of customers when accounts need a numbers‑based intervention. You will be the trusted second voice on every important commercial decision: the person leadership turns to for the unvarnished read on what the data says and what we should do about it.

This role does not represent BAC externally until fluency is demonstrated in the fragrance category, the perfumer/evaluator workflow, and BAC’s customer archetypes.

• Establish a regular cadence with the Account Executive team — weekly 1:1s with new AEs and a monthly review cadence with tenured AEs — using the numbers to keep pipeline, forecast accuracy, account performance, and margin discipline on track
• Be the trusted partner who can have the hard conversations — “your numbers are down,” “this account is at risk,” “we need to push on collections” — without owning the AE reporting line
• Identify coaching opportunities and partner with sales leadership on AE development
• Once fully ramped on the fragrance industry and BAC’s portfolio, begin a gradual introduction to key accounts in partnership with the responsible AE, serving as the “numbers voice” with customers on accounts that need a disciplined intervention — aging AR and collections, declining volume, pricing renegotiation, off‑track commitments
• Own pipeline health reporting — stage conversion, velocity, aging, and win/loss analysis across all B2B categories
• Build and maintain dashboards and recurring KPI reporting for the COO and executive leadership
• Surface account whitespace, cross‑sell opportunities, and at‑risk revenue before they show up in the numbers
• Conduct recurring margin reviews across products, customers, and categories, analyzing both gross margin and fully loaded cost margin — incorporating direct labor, component/raw material cost, and other direct costs
• Proactively flag low‑margin and margin‑eroding items — products, accounts, and orders falling below target thresholds — and elevate to the AE, sales leadership, and the COO with clear, actionable recommendations
• Track margin trends over time to identify pricing, cost, or product‑mix issues before they erode profitability
• Partner with Finance and Operations to validate cost inputs and ensure margin reporting reflects true loaded costs, not just list-level gross margin
• Lead, coach, and develop the Sales Development Support (SDS) team
• Oversee line item management, project brief workflow, and sample/quote coordination
• Manage the sales travel and expense budget; enforce policy and surface variances
• Build the operational backbone that lets AEs focus on selling and the Creative Center focus on creating
• Partner directly with Kristy Robinson, Senior Director of the Creative Center, to prioritize creative and technical bandwidth against the highest‑value growth accounts
• Surface growth accounts using data — pipeline trajectory, margin profile, strategic fit — and translate that into clear priorities for sales and the Creative Center
• Partner with…