Senior Account Director of Group Sales
Listed on 2026-08-31
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Sales
Hotel/Hospitality Sales, Sales Manager, Director of Sales, Business Development
Senior Account Director of Group Sales
The Senior Account Director of Group Sales at The Royal Sonesta Kaua'i Resort plays a key leadership role in driving group revenue performance for one of the most iconic oceanfront resorts in Hawai'i. This role is ideal for an experienced and highly motivated group sales professional who thrives in a destination environment, excels in relationship-driven markets, and is eager to contribute to the continued commercial success of a flagship Sonesta resort.
This position combines strategic account management, new business development, and shoulder-season need-period optimization. The Senior Account Director will oversee high-value group accounts, develop targeted market strategies, and collaborate closely with revenue management, catering, and marketing to exceed annual revenue goals.
Key responsibilities would include selling guest rooms and meeting space within assigned accounts and segments to groups for The Royal Sonesta Kaua'i. Other job functions include exploring new sources of business by developing new contacts, continuing to develop relationships with current supporters through innovative and effective strategies, seeking and contacting new potential clients through direct enquiry, sales leads – domestic and overseas, and sales blitzes.
The Senior Account Director will be responsible for room night and revenue production from allocated segments, entertain executives and secretaries of potential corporate and travel companies and in-house guests to ensure future business to the hotel, monitor monthly production and create business plans to achieve the monthly targets, consistently quote rates to help achieve the hotels' occupancy, average rate, and RevPAR goals, monitor competitors' performance where it relates to their particular market segment, maintain and update the hotel's CRM system in accordance to Sonesta guideline, attend daily sales briefings, weekly revenue meetings, and monthly sales meetings, organize and participate in familiarization visits, sales blitzes, entertain and conduct other business-generating activities as and when required, conduct on-site inspections for existing or prospective travel influencers, decision makers and end users, be aware of current market trends and supply competitor activity information to the sales leadership, participate in sales trips and, when required, complete all sales reports in accordance with Sonesta guidelines, participate in any projects as and when assigned by the department head, and perform any other reasonable duties as required by the department head.
Deliver passionate & engaging service to our guests. You will be passionate and truly engaged in taking care of our guests, recognizing individual guests and anticipating their unique needs in order to exceed their expectations. You will consistently deliver our GUEST model: greet or welcome everyone, warmly with a smile; use eye and ear contact and guest's name; establish/anticipate needs; solve and own all requests/complaints;
thank everyone. Build solid relationship with your colleagues. Treat colleagues with respect and dignity.
Qualifications and skills:
previous experience with hotel sales is required. Group sales experience of 3-5 years is preferred. College degree preferred. Proficiency in Outlook, with basic knowledge of Words, Excel, Teams and PPT. Knowledge of Cvent, Ideas (group evaluator), Zoom info is a plus. Must speak fluent English. Frequently standing up or moving within and outside the facility. Carrying or lifting items weighing up to 25lbs.
Communicating with customers, employees, and third parties. Handling objects, products and computer equipment.
Anticipated Pay Range & Additional Job Information: $100K-$120K. Base pay offered may vary depending on various factors including but not limited to job related knowledge, skills, and job specific/overall experience.
How we reward you:
At Sonesta, we know showing up for our guests starts with showing up for our people. That means supporting your health, your financial future, and everything in between. Here's a snapshot of what we offer: medical, dental & vision insurance;…
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