Marketing Director - Full-time

Position:Marketing Director - Full-time

Location: Lima, OH

Job :148

# of Openings:1

Summary: The Marketing Director manages the promotion of Orthopaedic Institute of Ohio’s brand and services that align with the healthcare provider’s goals and initiatives.

General Summary of Duties: (Other duties may be assigned.)

• Manage, update, and develop content and policies for company website;
  Maintain site navigation including service updates and provider information;
  Maintain internal communications via intranet site
• Develop and execute digital and print advertising campaigns, including social media, collaterals, video, and audio creative;
  Coordinate content creation for commercials and public appearances;
  Manage company’s social media presence
• Responsible for content creation and graphic design customized to specific marketing needs and internal/external branding use including advertisements, social media, business cards, pamphlets, brochures, flyers, office signs, etc.
• Oversee reputation management and directories for all providers and office locations;
  Monitor and address patient reviews;
  Act as liaison between referring providers/facilities and OIO
• Maintain relationships with external media vendors;
  Evaluate annual proposals and form strategic partnerships;
  Allocate budget and control spend
• Monitor progress of various analytics and performance tracking platforms and make adjustments as needed
• Manage signage and branding for all physical office locations to ensure visibility
• Create and update internal documents and letter templates for internal company use
• Continually review changes to the market, identify trends, monitor competitor activity, and conduct market research and adjust marketing plan if necessary
• Coordinate community involvement sponsor ships and other community engagement to build and maintain relationships with the communities
• Maintain high level of knowledge of offered services and specialties

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.
• Excellent organizational skills and attention to detail
• Strong analytical and problem-solving skills
• Strong decision-making and evaluation skills
• Strong execution and project management skills
• Effective communication and interpersonal skills (written and verbal)

• Experience with various content creation software (Adobe, Photoshop, Canva) preferred
• Marketing background in healthcare industry preferred

• Requires prolonged periods of sitting at desk and working at computer
• Must have good computer and telephone communication skills and able to operate misc. office equipment
• Hearing and vision abilities within normal range, or corrected, to observe and communicate with patients, staff, business contacts, and the public
• Ability to work in fast-paced environment in a professional medical office setting
• Reasonable accommodations may be made to enable individuals with disabilities to perform the necessary function

• Full time: 40 hours minimum per week; day shift hours

• Moderate travel may be required to travel to satellite offices and other professional obligations
• Health, Dental, and Vision Insurance
• 401k Plan, 3% Safe Harbor Non-Elective Employer Contribution
• Employer-provided $25,000 Group Life Insurance
• Voluntary Life Insurance
• Short-Term and Long-Term Disability
• Accident, Hospital, Critical Illness/Cancer Benefits
• Mileage Reimbursement for travel between office locations
• Certificate and Continuing Education Reimbursement
• Accrual Paid Time Off (up to 19 days off within 1st year)