Brand Franchise Manager

Company Description

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait
.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. Asthepharmaceutical industry evolves and undergoes disruption, we see an opportunity –to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Nextand the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency.

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

We are seeking an experienced and dynamic Brand Franchise Manager to ensure successful brand growth and the launch of innovative market-driven products for gathering market insights from Key Opinion Leaders (KOLs), developing and executing new product launch plans, conducting effective sales force training, and implementing market research strategies for brand performance enhancement. Collaborating with the SCM team for product availability and maintaining strong relationships with KOLs.

• Generate new product ideas from Key Opinion Leaders (KOL) interactions, prioritise these ideas, prepare business cases, analyse market and competitor data, and handle creative aspects like branding.
• Marketing planning by preparing product launch materials, coordinating launch meetings, training the sales force, and tracking initial product performance for the first 12 months to ensure effective product marketing.
• Brand performance review by gathering market insights, identifying key issues, and implementing action plans to maintain optimal brand performance, including conducting market research for brand positioning correction.
• Interact with Key Opinion Leader (KOLs), conduct fieldwork to gather insights, update KOLs on product value, and collate product evidence and clinical reports to build strong relationships and drive growth.
• Plan new product launches and coordinate with cross functional teams to ensure a successful launch.
• Meet with Regional Sales Managers (RSMs) to collect feedback, gather campaign feedback, and develop region-specific strategies to incorporate regional needs into the product plan and improve performance.

Educational qualification
:
Science/Pharma/Medical Graduate preferably with MBA in Marketing.

Minimum work experience
: 4-5 years of experience in Sales & Marketing.

Skills & Attributes

• Understanding of Pharmaceutical industry; ability to interpret market data; gain marketing insights from various resources.
• Basic understanding of anatomy and physiology.
• Ability to analyze market trends, competitor activities, and customer needs within the generics market.
• Strong problem‑solving skills to address regulatory challenges, market access issues, and…