Lead, Content Marketing

Nelnet Business Services (NBS) a division of Nelnet Inc. provides payment technology education services and learning management solutions to education and faith-based organizations serving more than 1300 higher education institutions 11500 K-12 schools 3500 churches and millions of individual students families and supporters across the globe. Our culture of service enables us to form long-lasting and trusted partnerships while our focus on creativity and innovative solutions empowers our customer communities to thrive.

As a Nelnet company the perks at NBS go beyond our benefits package. Youre part of a community invested in you as an individual and united by our mission to create opportunities for people where they live learn and work.

• Develop engaging strategies & content to attract and retain customers with a focus on achieving team goals.
• Undertake content marketing initiatives to achieve business targets.
• Partner with internal stakeholders to execute the go‑to‑market process including communication and project execution.
• Collaborate internally to produce high quality marketing content and provide thought leadership.
• Develop and manage editorial calendar; execute on calendar production and work with internal stakeholders to ensure deadlines are met.
• Deliver engaging content on a regular basis and inspire content innovation.
• Edit, proofread and improve content with attention to SEO voice and tone.
• Analyze web traffic and engagement metrics to refine and optimize editorial strategy in collaboration with key stakeholders.
• Engage as a subject matter expert on audience sentiment and content performance for assigned focus area.
• Work closely with Rev Ops and Creative Teams to ensure consistency across digital touchpoints.
• Manage brand positioning and brand assets.
• Present to internal stakeholders regarding brand products or industry trends as needed.
• Engage in public relations opportunities within the higher education market to increase share of voice.
• Create and curate social media content and calendars to increase engagement across social media channels and social selling.

Bachelors Degree or equivalent (Communications Marketing Advertising Journalism or Business preferred).

• Minimum of 3 years B2B marketing experience or equivalent (higher education content writing preferred).
• Experience in a creative marketing position preferably with a writing background.
• Experience leveraging a marketing tech stack e.g. Hub Spot Google Ads Google Analytics Word Press or the equivalent preferred.
• Experience in higher education industry in writing social media or marketing experience fundraising/donor management or public relations.

• Initiative to stay up-to-date on AI new technologies and marketing trends.
• Ability to write digital and collateral content across the B2B funnel using SEO and persona targeting best practices.
• Excellent verbal presentation and written communication skills.
• Cross-functional or cross-team collaboration skills.
• Ability to identify target audiences within market segments and craft unique strategies to reach those targets.
• Strategic judgment to plan and accomplish goals.
• Wide degree of creativity.
• Ability to handle high volume of concurrent projects and tasks.
• Strong problem-solving and decision-making skills.
• Excellent customer service skills.
• Ability to work independently or in a group.
• Problem‑solving mindset with adaptability to change.
• Ability to follow trends in higher education across media channels.

Salary range for this role is: $75000-$79000

Please note that we are unable to provide visa sponsorship for this position. To be considered candidates must already be authorized to work in the United States without the need for current or future sponsorship.

Our benefits package includes medical dental vision HSA and FSA generous earned time off 401K/student loan repayment life insurance & AD&D insurance employee assistance program employee stock purchase program tuition reimbursement performance-based incentive pay short- and long-term disability and a robust wellness program.  to learn more about our benefits: LINK.

Nelnet is committed…