Associate Director, Market Insights, Gastroenterology

Overview

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. Abb Vie information is available at  Follow Abb Vie on social media channels.

The Associate Director, Gastroenterology Market Insights, is a strategic and critical role in the US APEX Immunology organization, responsible for leading market research initiatives to support SKYRIZI and RINVOQ in Crohn’s and Ulcerative Colitis.

The individual in this role will serve as a trusted advisor to brand leadership, leveraging superior customer and marketplace understanding to formulate and execute marketing research programs that deliver insights, highlight business opportunities, and guide brand strategy. This role will partner closely with the analytics team to tell a cohesive story about brand performance, ensuring actionable findings and identifying opportunities to accelerate performance.

The Associate Director will also manage and develop a small team, coaching direct reports and fostering growth.

• Act as marketing research lead for designated therapeutic area. Become a trusted advisor to therapeutic area leadership, guiding commercial brand strategy and advising tactical initiatives based on superior customer insights.
• Manage, coach, and develop direct reports, providing feedback, professional development, and fostering a high-performing research team.
• Create, maintain and ensure timely execution of the marketing research plans for the designated therapeutic area, driving alignment with brand strategy and adapting to evolving business needs.
• Possess an expert understanding of custom research methodologies. Is highly proficient at supplier and stakeholder management, and lead custom research programs to deliver compelling strategic and tactical insight.
• Lead the Insight discovery process to uncover and define motivating insights across the customer base.
• Partner with the analytics team to integrate secondary data and build a clear, unified story about brand and business performance
• Collaborate with and influence the brand team and agency to drive greater business outcomes.
• Inform the brand planning process based on a deep understanding of all stages of the patient journey, as well as stakeholder influences throughout the journey. Clarify moments of meaning and highlight opportunities to enhance the patient experience. Develop plans to prioritize and address insights gaps.
• Participate actively in the creative development process, informing the creative brief and creative concept development and assessment by representing the voice of the targeted customer.
• Maintain organizational knowledge on all insights and performance data generated relative to the therapeutic area supported; including market and competitive trends, health care environmental influences and investment performance against various channels.
• Possess a strong understanding of industry secondary data and syndicated sources and their strengths and weaknesses. Expert at integrating data from multiple data sources to measure market and product performance.
• Possess a curiosity and openness to new insight methodologies and a drive to expand the toolkit to better serve the business.
• Interact with a cross functional team to develop and convey to commercial teams a holistic perspective relative to commercial influences.
• Ensure all marketing research activities are conducted in accordance with financial and ethical compliance guidelines.

• BA or BS degree required, MBA or MA preferred.
• 10+ years relevant marketing research or marketing consulting experience.
• Excellent strategic thinking capabilities and equally excellent tactical execution skills.
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
• Ability to interact effectively with/present to (verbally and in writing) all…