Brand Manager- Oncology

Company Description

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait
. We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities and a commercial presence in 66 countries. For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose‑driven, future‑ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency.

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour, religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

Job Summary We are currently seeking a dynamic and experienced professional to develop and execute comprehensive marketing and brand strategies, including product promotions and digital campaigns, while collaborating with cross‑functional teams and Key Opinion Leaders. Monitor market trends, optimise performance, and ensure compliance with regulations to drive sales and strengthen customer relationships.

• Develop detailed marketing strategies: establish market share and prescription objectives, build brand plans, and formulate omnichannel product promotion strategies tailored to target audiences.
• Lead product promotions: plan and execute promotional activities, manage marketing campaigns, and collaborate with creative agencies to enhance product visibility and awareness.
• Monitor performance and campaign effectiveness: conduct root‑cause analysis for non‑compliance with KPIs, collect feedback, and make adjustments to promotional strategies to meet customer needs.
• Collaborate with Key Opinion Leaders (KOLs): build strong relationships with KOLs, plan scientific events, share brand insights, and ensure effective communication of brand values.
• Ensure compliance: oversee marketing activities to ensure adherence to organisational policies and regional regulations while optimising processes.
• Leverage digital tools and insights: apply digital marketing strategies such as SEO, e‑commerce platforms and social media campaigns to impact the consumer funnel and convert indicators into sales.
• Conduct market analysis and competitive evaluation: analyse customer needs, competitor activities and market trends to forecast opportunities and refine marketing strategies.
• Provide training and development: deliver training materials and workshops for sales teams, enhance marketing knowledge, and ensure alignment with brand strategies.

Educational qualification: Post‑graduation in sales/marketing. Graduation in science preferred.

Minimum work experience: 7+ years overall experience.

• Market Access Strategy
• Customer Value Propositions
• Regulatory Requirements
• Product Marketing
• Brand Strategy
• Brand Architecture
• Brand Representation

• Business…