Social Media Specialist

The work we do matters!

Hiring Agency:

Game & Parks Commission
- Agency 33

Location:

Lincoln, NEHiring Rate:$19.473

Job Posting:

JR Social Media Specialist (Open)
Applications No Longer Accepted On (If no date is displayed, job is posted as open until closed):08-22-2026

Job Description:

Nebraska Game and Parks is seeking a social media specialist to assist our communications efforts and support the agency’s goals and objectives under the direction of the Public Relations Manager/Assistant Division Administrator and the social media manager. They will help us connect with new audiences while engaging our current followers through compelling social media initiatives. The social media specialist will help implement content strategies tailored to the strengths of various social media platforms to increase awareness and knowledge of Nebraska’s recreational opportunities, as well as increase brand affinity.

They also will help us expand our digital footprint as social media platforms evolve or change.

RESPONSIBILITIES:

Work closely with social media manager to develop, schedule and release content on our social channels that is engaging, relevant, and in line with the brand image; posts should be accurate, timely, creative and professional, build customer relationships and increase brand awareness

Monitor social media across platforms and across agency accounts

Use social listening tools to help inform content strategies

Respond to customer service inquiries sent as messages professionally and accurately

Collaborate with communications team for creative asset development

Stay up-to-date with new and emerging trends to help keep Nebraska Game and Parks’ social media presence consistently relevant

Maintain broad awareness of conservation and recreation related information and trends on social media

Use Adobe Creative Suite in content creation ABOUT NEBRASKA GAME AND PARKS:

At Nebraska Game and Parks, our vision is to provide access to healthy land, waters and wildlife that inspire people for generations to come. We are a family of passionate, innovative professionals who work together to connect people to the natural world and support conservation in Nebraska. We work with partners to manage our parklands and trails for outdoor enthusiasts, while also focusing our efforts on conservation that supports wildlife, fish and plant diversity and health.

Requirements/Qualifications

Minimum Qualifications:

Vocational/Technical diploma or Associates Degree in journalism, communications, marketing, public relations, graphic arts, digital media, videography, or related field and at least one year of experience in conducting public relations, information, or graphic art activities. Required experience may substitute for education on a year for year basis.

Preferred :
Bachelor’s Degree in journalism, communications, marketing, public relations, advertising, graphic arts, digital media, videography, or related field and at least one year of experience in coordinating, planning, and managing public relations/publicity campaigns, mass media communication activities and/or public information programs. Required experience may substitute for the education on a year for year basis.

Knowledge

Skills and Abilities:

Knowledge of: best practices of and trends in social media; a strong understanding of social media platforms;
Adobe Suite related to graphic design and photo editing (video editing a plus); public information dissemination and its value; journalism or public relations principles and practices.

Ability to: write with attention paid to spelling, punctuation, word usage and grammar; communicate effectively with colleagues and the public, at levels understandable to each audience; evaluate the public information potential of written, illustrative, and related material; develop the information dissemination approach most likely to reach a target audience; organize tasks.

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