Brand & Marketing Manager

Primary Responsibilities Position Summary

The Marketing & Brand Manager is responsible for developing and executing the Lincoln Stars' marketing, digital media, and fan engagement strategies to grow attendance, increase revenue, strengthen the organization's brand, and create an exceptional experience for fans, partners, and the community. Reporting to the Vice President, this position leads the organization's social media presence, content strategy and execution, digital marketing efforts, promotional campaigns, community engagement, and game presentation marketing.

The ideal candidate is equal parts creative storyteller, strategic marketer, graphic designer, and hands-on executor who thrives in a fast-paced sports environment. This role will collaborate with every department, including ticket sales, partnerships, hockey operations, merchandise, food & beverage, and game operations, to ensure a consistent, engaging, and revenue-focused brand experience across all platforms.

• Develop and execute annual marketing plans designed to increase attendance, ticket sales, sponsorship value, merchandise sales, and overall brand awareness.
• Create integrated marketing campaigns across digital, print, radio, television, outdoor, and community channels.
• Manage promotional calendars and campaign timelines for all home games, theme nights, ticket initiatives, and organizational events.
• Work closely with the ticket sales department to develop campaigns.

Lead the organization's digital presence across all platforms.

• Develop annual social media strategy and content calendar.
• Create engaging content for:
  • Facebook
  • Instagram
  • X
  • Tik Tok
  • Linked In
  • You Tube
• Produce real-time game coverage, including photos, videos, highlights, and fan interactions.
• Develop player features, behind-the-scenes content, community stories, and promotional campaigns.
• Monitor trends and recommend innovative content ideas.
• Manage community engagement by responding to messages and interacting with fans.
• Grow followers, engagement, impressions, and video views.
• Analyze platform performance and provide monthly reporting.

Create compelling visual storytelling that reflects the Lincoln Stars brand.

• Photography
• Videography
• Short-form video production
• Graphic design
• Motion graphics (preferred)
• Copywriting
• Social media graphics
• Promotional videos
• Sponsor features
• Community spotlights
• Email creative
• Website graphics

Maintain a consistent visual identity across every marketing touchpoint.

• Email marketing campaigns
• Website updates
• Landing pages
• SEO optimization
• Digital advertising
• Meta advertising
• Google Ads
• Retargeting campaigns
• CRM audience segmentation
• Marketing automation
• Promotional texting campaigns

Monitor campaign performance and continuously optimize for conversions and ROI.

Collaborate with the Director of Game Operations to create a premier game experience.

• Theme Night marketing
• Promotional planning
• Giveaway campaigns
• Fan contests
• Entertainment planning
• Community recognition programs
• In-arena messaging
• Game scripts
• Crowd engagement initiatives
• New promotional concepts

Develop memorable moments that drive repeat attendance and strengthen fan loyalty.

Protect and strengthen the Lincoln Stars brand.

• Ensure brand consistency across all platforms.
• Maintain brand standards for logo usage, typography, colors, messaging, and tone.
• Review marketing materials produced internally and externally.
• Assist in developing seasonal creative campaigns.

Collaborate with the Sales & Partnerships Manager to maximize sponsor value.

• Social media sponsor integrations
• Promotional campaigns
• Sponsored contests
• Digital activations
• Community programs
• Theme night marketing
• Sponsored content
• Hospitality event support

Develop creative activation ideas that exceed sponsor expectations.

Support the Face Off Store by developing campaigns that drive merchandise sales.

• Product launches
• Jersey reveals
• Theme night merchandise
• Holiday campaigns
• Online store promotion
• Retail photography
• Promotional videos

Manage and maintain digital communication platforms.

• Website updates
• Event pages
• Landing pages
• Sponsor recognition
• Promotional banners
• Weekly email newsletters
• Ticket sales campaigns
• Community updates

Measure marketing performance through data-driven decision-making.

• Attendance trends
• Ticket campaign performance
• Social media growth
• Engagement metrics
• Website traffic
• Email open and click rates
• Digital advertising ROI
• Merchandise campaigns
• Fan demographics
• Promotional success

Provide monthly reports with recommendations for improvement.

• Bachelor's degree in Marketing, Communications, Sports…