Marketing & Communications Specialist

About HBE

Since 1974, HBE has built a story of solid growth, premier service, quality work, employee satisfaction, and business diversification. We strive to create a warm and friendly atmosphere where employees feel at home and comfortable. We're as down-to-earth as our deep Nebraska roots, while utilizing sophisticated tools and technology to serve our clients.

HBE is a leading provider of professional accounting and consulting services throughout Nebraska, with offices in Lincoln, Omaha, and Norfolk. We offer a complete range of financial management services for businesses, nonprofit and governmental organizations, specialty industries, and individuals. Our services include audit, tax, business consulting, outsourced accounting and CFO solutions, personal financial planning, and wealth management.

HBE is recognized as one of the nation's Top 100 Firms to Work For by Accounting Today.

Under the general direction of the Director of Business Development & Firm Initiatives, the Marketing & Communications Specialist is responsible for the day-to-day execution of HBE's marketing, communications, and brand activities, including content development, campaigns, digital marketing, creative execution, and marketing technology. The Specialist works with firm leaders and subject matter experts to translate HBE's expertise into clear, useful, and compelling communications for clients, prospects, and the broader market, while also supporting business development and selected firm initiatives through proposal development, research, project coordination, and other activities that strengthen HBE's market position and client relationships.

• Support campaign planning execute approved firmwide marketing campaigns; coordinate the firm's content calendar across email, social media, website, digital, print, and other channels.
• Develop, edit, schedule, and distribute client communications, newsletters, social content, announcements, thought leadership, and other firm messaging.
• Work with subject matter experts to translate technical information into clear, relevant, client-focused content.
• Coordinate and maintain website content, social media channels, basic search engine optimization, and related digital marketing activities.
• Monitor marketing performance and recommend improvements based on engagement, audience needs, and firm priorities.

• Create polished marketing and business development materials, including presentations, proposals, flyers, digital assets, social content, and client-facing collateral.
• Apply strong visual judgment to layout, hierarchy, imagery, typography, readability, and overall presentation.
• Apply and help maintain HBE's brand standards, templates, and marketing assets and coordinate outside creative or production resources as needed.

• Support the administration, adoption, and optimization of the firm's marketing automation platform, including email marketing, audience segmentation, campaign tracking, and reporting.
• Use the firm's management platform to coordinate marketing projects, recurring activities, timelines, and deadlines.
• Coordinate assigned marketing projects from initiation through completion, working with internal stakeholders and outside vendors and escalating scope, priority, or resource decisions as appropriate.

• Develop an understanding of client and prospect needs, motivations, and decision-making behaviors and work with the Director to help position HBE's services around client challenges, outcomes, and value.
• Conduct prospect, industry, market, and competitor research to support business development and firm positioning.
• Coor…