Retail Sales Executive

Great Plains Beef is the leading provider of premium Certified Piedmontese® beef, known for its superior tenderness, flavor, and nutrition. Esteemed by top chefs and consumers, our beef is sourced from cattle raised on family ranches across the Midwest, adhering to humane and sustainable practices. Based in Lincoln, NE, our state-of-the-art campus includes advanced cold storage and meat processing facilities. We are dedicated to innovation and fostering growth opportunities for both new and existing team members.

The Retail Sales Executive will lead the expansion of Certified Piedmontese® beef across large regional retail accounts, playing a critical role in growing brand presence and driving revenue in key retail markets. This individual will serve as a strategic sales partner to retail customers, responsible for identifying opportunities, building relationships, and converting prospects into long-term accounts.

This role will proactively research the retail landscape and identify high-potential new business opportunities, including prospecting, cold outreach, and relationship development with retail decision-makers and senior executives. A major focus of this position will be the introduction and growth of Certified Piedmontese grass-fed, grass-finished ground beef within national and regional retail chains. This includes identifying key stakeholders, educating retail partners on the unique attributes and value proposition of Certified Piedmontese beef, coordinating product samples, and conducting in-store or buyer product demonstrations.

Beyond ground beef, the Retail Sales Executive will collaborate with each account to identify additional cuts, formats, and value-added products that align with customer needs, merchandising strategies, and consumer demand. This role will work cross-functionally with internal teams and retail partners on distribution strategy, product placement, promotional planning, marketing initiatives, and brand execution to maximize sales performance and shelf impact.

This role is ideally based out of our corporate office in Lincoln, Nebraska. We are open to remote candidates who can commit to regular travel to the Lincoln office. This role requires 25 – 35% travel to visit current and prospective retail customers, attend trade shows, and represent the brand at industry events. The ideal candidate will bring proven experience selling beef or other protein products to regional and national retail chains, along with strong relationship-building, presentation, and negotiation skills.

Additional responsibilities may be assigned as business needs evolve.

• Retail Sales and Sales experience within the protein industry
• Strong customer service and relationship building skills to deliver a superior customer experience
• Excellent communication and interpersonal skills to engage with customers and team members
• Organizational skills and attention to detail for maintaining a well-presented sales environment
• Experience in a retail or food-related industry is a plus