Channel Engagement Manager

At Sound Agriculture, we are revolutionizing the way the world grows food. Our innovative technology and solutions empower farmers to maximize nutrient efficiency, reduce environmental impact, and feed the world sustainably. Through a deeper understanding of plant and microbial biology, we are leveraging the natural power of plants to make agriculture more agile and resilient. If you’re passionate about cutting‑edge science, making a real‑world impact, and being part of a team that’s dedicated to transforming agriculture, we want you on our team!

Sound is a Series D startup funded by leading investors in food and agriculture including Leaps by Bayer, Syngenta Group Ventures, S2G Ventures, BMO Impact Investment Fund, Chan Zuckerberg Initiative, Fall Line Capital, Cavallo Ventures, Foot Print Coalition and Northpond Ventures.

Sound Agriculture develops and sells novel products that help growers get more from every acre while reducing reliance on synthetic inputs. Our dealer network is at the center of our growth strategy, and we want Sound to be the easiest, most valuable, and most differentiated company our dealers work with.

We’re hiring a Channel Engagement Manager to lead the strategy, programs, and experiences that strengthen dealer relationships and drive growth. The core job is to understand what unlocks dealer performance, build programs that change the right behaviors, and prove what works so we can invest intentionally.

The best people in this role are trusted advisors to dealers and strong partners to Sales. They enjoy spending time with dealers, understand how dealer businesses work, and can turn field insight into practical programs, clear investment choices, and measurable business impact. This person will work closely with Sales, Product Marketing, Digital Marketing, Rev Ops, Operations, and Finance, and will manage external partners who support dealer events, field experiences, creative, advertising, and promotional work.

This remote role is based in the United States and requires up to 30% travel to dealer events, regional meetings, and relationship‑building activities throughout the year. The role reports to the VP, Marketing.

• Dealer Strategy & Channel Health
• Own Sound’s dealer engagement strategy and health framework, including dealer segmentation, high‑potential partner identification, growth indicators, risk flags, and investment priorities.
• Partner with Sales, Rev Ops, and Operations to build repeatable activation and intervention motions that help new dealers ramp faster, help established dealers grow, and help stalled or at‑risk dealers get back on track.
• Design and continuously improve dealer programs that strengthen engagement, loyalty, and growth, including rewards, co‑marketing, onboarding, training, promotional campaigns, and dealer enablement.
• Own how Sound shows up in the field and through our dealer network, including dealer toolkits, grower‑facing campaign support, local advertising, co‑branded materials, swag, and other dealer‑facing resources.
• Events & Relationship Building
• Lead the strategy for Sound’s dealer event portfolio, including Kickoff, President’s Club, regional meetings, Advisory Council, customer outings, and relationship‑building events; define the commercial purpose, audience strategy, content plan, experience standards, budget, and follow‑up motion while holding external partners accountable for logistics and execution.
• Measurement & Operating Rhythm
• Own measurement and reporting for dealer engagement, including program utilization, dealer feedback, influenced revenue, attribution, event impact, and ROI; lead regular reviews of what to scale, redesign, stop, or reallocate.
• Build alignment across Sales, Operations, Marketing, Rev Ops, Finance, and leadership by earning buy‑in without formal authority, surfacing trade‑offs, and keeping stakeholders moving toward agreed outcomes.

• Requirements:
• Experience in agriculture or a closely related industry, with the ability to credibly engage independent dealers in rural markets.
• Experience building or redesigning channel engagement programs such as partner…