SEO Generative​/AI Search Analyst

Thank you for considering Amica as part of your career journey, where your future is our business.

At Amica, we pride ourselves on being an inclusive and supportive environment. We all work together to accomplish the common goal of providing the best experience for our customers. We believe in trust and fostering lasting relationships for our customers and employees! We’re focused on creating a workplace that works for all. We’ll continue to provide training, guidance, and resources to make Amica a true place of belonging for all employees.

Want to learn more about our commitment to diversity, equity, and inclusion? Visit our DEI page to read about it!

As a mutual company, our people are our priority. We seek differences of opinion, life experience and perspective to represent the diversity of our policyholders and achieve the best possible outcomes.

Position Summary:

We are seeking a SEO / Generative AI Search Analyst to help shape how our brand is discovered, understood, and recommended across traditional search engines, AI-powered search experiences, and emerging answer engines.

This role will be responsible for monitoring, analyzing, and reporting on SEO performance, AI search visibility, search engine results page (SERP) trends, and competitive insights. The analyst will conduct keyword and topic research to inform content strategy, identify optimization opportunities, and help ensure our digital experiences remain competitive as customer discovery behaviors continue to evolve.

The ideal candidate combines expertise in SEO, content strategy, analytics, and emerging AI search technologies with a strong ability to translate data into actionable insights.

This role is hybrid requiring onsite days on our Lincoln, RI corporate campus

This role does not currently offer employment visa sponsorship.

Responsibilities:

Monitor and analyze brand visibility across traditional search engines, AI-powered search experiences, and answer engines.

Identify opportunities to improve brand inclusion, citations, and recommendations within AI-generated responses.

Conduct ongoing performance monitoring and reporting of SEO and AI search KPIs, including weekly, monthly, and quarterly trend analysis.

Track visibility, rankings, traffic, and engagement across:

Enterprise SEO platforms (Bright Edge, Conductor, or similar)
Google Search Console and Bing Webmaster ToolsAI search platforms and monitoring tools supporting experiences such as ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and emerging generative search platforms

Stay informed on evolving AI search measurement methodologies, including citations, mentions, share of voice, and AI-generated response visibility.

Identify content gaps and opportunities based on customer search behavior, competitive analysis, and AI search trends.

Manage information accuracy, assets and posts on Amica’s Google Business Profiles and other key local platforms.

Monitor competitor performance across search and AI search channels.

Benchmark industry leaders and identify emerging opportunities, risks, and best practices.

Provide actionable insights and recommendations to improve competitive positioning.

Partner with Analytics and Data teams to connect website performance metrics with search and AI visibility insights.

Support the development of dashboards, reporting frameworks, and measurement strategies for SEO and AI search performance.

Requirements:

Bachelor’s Degree or, an equivalent combination of education and experience sufficient to successfully perform the essential functions of the job.
1–3 years of experience in SEO, search analytics, digital marketing, or a related field.

At least 1 year of experience monitoring and optimizing for AI search, generative search, or answer…