Product Manager II, AdTech; LG's R&D Lab

Overview

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions.

Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology.

At LG, we strive to make Life Good for Everyone.

We are seeking an experienced Product Manager II, Ad-Tech at our R&D Lab in Lincolnshire, IL. This is a 100% onsite position.

The Product Manager, Ad-Tech will lead and evolve LG's advertising technology strategy across LG Commercial Displays
, with a primary focus on the Pro:

Centric Platform and other enterprise-grade video solutions. This role has a strong emphasis on ad technology expertise
, while also influencing adjacent monetization avenues enabled by advertising surfaces and data.

This role is explicitly focused on commercial and B2B environments and does not include retail consumer or direct-to-consumer TV products.

While advertising technology is the core responsibility, the Product Manager, Ad-Tech will also help shape and inform broader monetization opportunities—including upsell capabilities, loyalty and micro-spend mechanics, and transactional offerings
—where advertising data, placement, or demand signals can unlock incremental revenue.

In this role you will work closely with internal and external ad agencies
, LG HQ
, and the Lincolnshire engineering team to translate advertising and monetization opportunities into scalable, compliant platform capabilities.

The scope includes commercial hospitality and non-traditional enterprise environments such as hotels, cruise lines, fitness and wellness facilities, fuel/gas stations, retail locations, transportation hubs, and other locations powered by LG Commercial Displays
.

• Own the advertising technology and monetization strategy for LG Commercial Displays and the Pro:
  
  Centric Platform.
• Act as the business owner for where, when, and how advertising is deployed
  , balancing revenue, user experience, and client value.
• Influence adjacent monetization models (upsells, transactions, loyalty-based spend) where ad technology, targeting, or inventory enable incremental revenue.
• Build business cases and ROI models for new ad formats, placements, and monetization extensions.
• Partner with sales, partnerships, and finance to align ad-tech decisions with revenue targets and market demand.

• Define and own the ad-tech product vision and roadmap for LG Commercial Displays.
• Lead strategy across ad serving, targeting, measurement, and optimization for enterprise video environments.
• Identify opportunities where ad technology can support:
  - Advertising (display, video, programmatic)
  - Contextual upsell and premium feature enablement
  - Loyalty points, credits, and micro-spend mechanics
  - Services and experiences such as excursions, bookings, and on-screen transactions
• Ensure monetization capabilities are modular, configurable, and scalable across different client types and industries.

• Own and drive revenue outcomes across advertising, upsell, and transactional monetization models.
• Design, test, and optimize monetization surfaces including:
  • Static/display banners and on-screen promotions
  • Video advertising using VAST and related standards
  • Upsell prompts, premium features, and contextual offers
  • Loyalty-based and micro-spend mechanics
  • Services and experiences such as excursions, bookings, and on-screen transactions
• Leverage industry-standard advertising and ad-serving technologies (e.g., Google Ad Manager and comparable platforms) for display and video monetization, including yield optimization and inventory strategy.
• Work with internal and external ad agencies, demand partners, and data providers to improve targeting, performance, and advertiser value.
• Continuously assess revenue performance, CPMs, fill rates, conversion, and engagement to refine strategy.

• Serve as the primary product liaison between internal and external ad agencies
  , LG HQ
  , and the Lincolnshire engineering team
  .
• Build and maintain strategic and technical partnerships across the advertising and monetization value chain
  , including ad-tech vendors, data providers, SSPs/DSPs, measurement partners, and enterprise…