Marketing Manager Vape Tobacco Products OTP Distribution

Benefits

• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Opportunity for advancement
• Paid time off
• Vision insurance

We are looking for a versatile and detail-oriented Marketing Coordinator to oversee and execute various marketing initiatives. The ideal candidate will be responsible for managing email campaigns, creating marketing collateral, coordinating with vendors, and ensuring the success of trade shows and advertising efforts. This role requires strong project management skills, creativity, and the ability to juggle multiple priorities effectively.

• Develop and execute a comprehensive B2B marketing strategy for vape and OTP distribution
• Drive revenue through product launches, vendor promotions, and targeted campaigns
• Identify emerging vape and nicotine product trends to support sales growth
• Manage marketing budgets and track ROI

• Oversee email marketing, SMS campaigns, paid ads, SEO, and social media (within compliance guidelines)
• Build targeted campaigns for smoke shops, convenience stores, and retail chains
• Optimize conversion rates and customer acquisition funnels
• Manage website promotions and product marketing content

• Utilize sales data and reporting from SAP Business One to segment customers and drive campaigns
• Analyze purchasing trends inventory movement, and top-performing SKUs
• Create dashboards and performance reports tied to revenue and profitability

• Ensure all marketing materials comply with FDA and state advertising regulations
• Stay current on nicotine and tobacco marketing restrictions
• Develop compliant promotional strategies for age-restricted products

• Partner with Sales to support promotions and key account initiatives
• Coordinate co-op marketing campaigns with manufacturers
• Manage trade show marketing and distributor events
• Create marketing materials (catalogs, flyers, digital assets)

• 5+ years of marketing experience (vape, tobacco, nicotine, or regulated products preferred)
• Experience in B2B marketing and wholesale distribution
• Strong knowledge of vape/OTP market trends
• Experience managing digital marketing campaigns
• Analytical mindset with data-driven decision-making skills

• Experience with SAP Business One (SAP B1)
• Experience marketing age-restricted or highly regulated products
• Trade show and event marketing experience
• CRM and marketing automation platform experience

• Competitive salary: $75,000–$110,000 (based on experience)
• Performance-based bonus structure
• Paid time off
• Health benefits - Medical, Dental, Vision
• Career advancement opportunities in a high-growth distribution company

• Leadership role with direct impact on company growth
• Work in one of the fastest-growing segments of consumer distribution
• Strong executive visibility and decision-making authority

Opportunity to build and scale a marketing department.