Marketing Director, Handsfree Labs

Leads brand marketing for Blue Ox and building the Hands Free Labs brand in the marketplace. This is a highly entrepreneurial role that blends brand strategy, integrated marketing, content development, partner marketing, and executional excellence

• Lead Blue Ox brand marketing, consumer insights, and integrated plans.
• Balance strategic planning with hands-on execution and scrappy problem-solving.
• Shape and grow the visibility of the HFL ingredient brand across the industry.
• Drive all HFL co-branded and partner-facing marketing support.

• Develop the brand marketing strategy and annual integrated marketing plan for Blue Ox.
• Create and manage campaign development and execution across digital, retail, influencer, trades, and community channels.
• Build a deep understanding of the work/trade consumer, translating insights into differentiated programs and messaging.
• Own the Blue Ox marketing calendar, storytelling, and go-to-market activation for product launches.
• Lead cross-functional alignment with product, eCommerce, retail, creative, and operations.
• Drive consumer engagement programs including jobsite activations, partnerships, trade influencers, and grassroots opportunities.

• Refine and execute the marketing strategy for the HFL ingredient brand, including positioning, messaging, and identity.
• Manage all co-branded guidelines and materials to ensure consistent brand application across partners and licensees.
• Own content needs for HFL channels including web, sales enablement tools, B2B materials, and trade marketing assets.
• Serve as the marketing lead supporting licensing and partnership efforts, working directly with business development, product, and legal.
• Build storytelling that articulates HFL’s technology, innovation leadership, and value proposition for partners and consumers.
• Develop and manage the HFL marketing calendar across launches, tech storytelling, events, and partner activations.

• Lead creative brief development and oversee content production to meet brand and channel needs.
• Track performance, insights, and trends to inform ongoing strategy and optimization.
• Ensure brand consistency, quality, and alignment across all channels and touchpoints.
• Manage vendor and agency partners as needed.
• Thrive in a startup-like environment with scrappiness and a willingness to roll up your sleeves.

• Familiarity with or exposure to the construction, trades, or “work” category.
• Technologically-savvy with a deep understanding of components and “how it works”
• Demonstrated ability to build integrated marketing plans and execute across multiple channels.
• Strong content development skills for both consumer and B2B audiences.
• Entrepreneurial mindset with ability to navigate ambiguity and build processes from the ground up.
• Strong communication, collaboration, and project management abilities.

• 6–10+ years in brand marketing, ideally in footwear, apparel, outdoor, workwear, or consumer products.
• Experience with ingredient branding, co-branded partnerships, or B2B2C storytelling is a strong plus.

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.
• Frequent Travel
• Must live in Utah or be willing to relocate.