Vice President Marketing

Our client, a well-established provider of Payroll, HR, Workers' Comp, and Benefits solutions for small to medium-sized businesses, is looking for a VP of Marketing to build and lead their marketing function from the ground up.

Do you know how to turn a satisfied customer base into a referral engine? Can you build a demand generation strategy from scratch and make it scale across different verticals? Are you the kind of marketer who'd rather launch a campaign and learn from the results than sit around building frameworks? If so, this VP of Marketing role might be exactly what you're looking for.

Keep scrolling to see what this company has to offer.

• Compensation: $200,000 - $260,000 salary, based on experience
• Health insurance 100% paid by employer for both employee and family
• Additional voluntary supplemental benefits including dental, vision, life insurance, disability, accident, and critical illness coverage
• 401(k) with company match
• Paid holidays
• Paid time off
• Stock options and Equity

This is a true player-coach role for a marketing leader who wants to build something from the ground up. Reporting directly to the COO, you'll partner closely with sales and operational leadership to shape and execute the company's go-to-market strategy. You'll also build out a high-performing team spanning product marketing, customer marketing/referrals, and demand generation, all while staying hands-on with the work yourself.

• Building a scalable demand engine through state- and vertical-specific marketing programs, targeted campaigns, compelling content, optimized landing pages, and outbound initiatives
• Accelerating broker channel growth by developing marketing strategy and enablement programs, including sales collateral and co-marketing campaigns
• Turning satisfied customers into a growth engine through referral programs, case studies, advocacy initiatives, and NPS-driven outreach
• Writing copy, building campaigns, and leading by example through hands-on execution
• Partnering closely with sales and product teams to align priorities and improve results

• 8-12+ years of B2B marketing experience focused on SMB buyers
• Services or insurance-adjacent background is a strong plus; PEO experience welcome but not required
• Comfortable using AI as a tool to work faster and make better decisions, not just for chat
• Strong strategic thinker who has built go-to-market strategies tailored to different verticals and audiences
• Data-driven and comfortable with pipeline, conversion rates, CAC, LTV, and payback period, with a track record of connecting marketing performance to revenue
• A builder at heart who focuses on outcomes over activity, not someone who solves problems by hiring agencies
• Measures success in closed-won revenue, not MQLs

For more than 30 years, our client has partnered with small to medium-sized businesses to provide Payroll, HR, Workers' Compensation, and Benefits solutions. Their mission is to support clients so they can focus on growing their businesses without getting bogged down in employee administration.