Senior Event Marketing Manager

The opportunity

Awardco is looking for a Senior Event Marketing Manager to lead the planning and execution of a broad event portfolio, with particular emphasis on the RCGNZ Summit and major trade shows.

Awardco is looking for a Senior Event Marketing Manager to lead the planning and execution of a broad event portfolio, with particular emphasis on the RCGNZ Summit and major trade shows.

This is a hands-on role for an experienced event marketer who can move easily between strategy and execution: defining event goals, shaping attendee experiences, managing budgets and vendors, coordinating cross-functional teams, leading onsite delivery, and measuring business impact.

You will partner with Marketing, Sales, Client Success, the Center of Excellence, Product, Content, Creative, Finance, and executive stakeholders. You will lead projects and external partners without formal people-management responsibility.

Lead event strategy and planning

• Translate business priorities into event objectives, audience strategies, experience concepts, success metrics, and execution plans.
• Own assigned events from initial brief and venue or sponsorship evaluation through onsite execution, follow-up, and post-event reporting.
• Build clear project plans, timelines, ownership models, budgets, risk plans, and run-of-show documents.
• Partner with the Senior Director of Experiential Marketing to prioritize the event calendar and make informed tradeoffs.

Execute RCGNZ and major trade shows

• Serve as a senior event lead for RCGNZ and priority trade shows, coordinating programming, sponsors, expo presence, attendee experience, production, logistics, and onsite operations.
• Deliver a seamless attendee journey from invitation and registration through arrival, programming, networking, and post-event follow-up.
• Support high-touch experiences for clients, VIPs, executives, speakers, and strategic accounts.
• Anticipate risks, create contingency plans, and resolve issues calmly and quickly onsite.

Connect events to business outcomes

• Partner with Sales, Client Success, Demand Generation, and Marketing Operations on target audiences, account priorities, attendance goals, and follow-up.
• Build event programs that support qualified engagement, relationship development, pipeline creation, client expansion, and brand visibility.
• Ensure clean campaign tracking, lead capture, attendee handoffs, and opportunity attribution.
• Measure registration, attendance, audience mix, target-account engagement, meetings, demos, pipeline, influenced revenue, feedback, and cost efficiency.
• Turn event insights into recommendations for future programming and investment.

Manage partners and the attendee experience

• Manage sponsors, venues, production partners, caterers, printers, photographers, technology providers, and other vendors.
• Own scopes of work, deliverables, deadlines, contracts, invoices, budgets, and partner communications.
• Partner with web, platform, design, content, and marketing operations teams on registration, event websites, attendee communications, event apps, email journeys, signage, and other touchpoints.
• Ensure event information is accurate, current, accessible, and easy for attendees and internal teams to use.

Lead onsite execution and improve the operating model

• Coordinate staff, volunteers, vendors, speakers, sponsors, and internal stakeholders during setup, live programming, and teardown.
• Oversee onsite logistics, attendee flow, hospitality, sponsor and expo readiness, vendor timing, and issue resolution.
• Capture attendee insights, buying signals, feedback, and operational learnings for follow-up and reporting.
• Create and improve templates, checklists, master sheets, event hubs, and post-event review practices that make the team faster and more consistent.
• Share knowledge with junior event marketers and coordinators through documentation, coaching, and project leadership.

• Priority events are delivered on time, on budget, and at a high quality bar.
• RCGNZ and major trade shows have clear strategy, ownership, timelines, and escalation paths.
• Attendees, sponsors, speakers, executives, and internal teams feel prepared and supported.
• Sales and Client Success are activated early and equipped for effective follow-up.
• Event data is accurate and useful for decisions about pipeline, revenue, engagement, and future investment.
• Vendors and partners deliver reliably, and the team gains repeatable systems that reduce friction over time.

• 5+ years of…