Marketing Funnels Coordinator; Bucked

• Location 1020 W 600 S Street, #100,Lindon, UT, 84042,United States
• Employee Type FT
  -Non Exempt

Bucked Up is a leading lifestyle and nutrition brand committed to empowering athletes, fitness enthusiasts, and everyday individuals with high-quality supplements, energy drinks and gear. We believe in the relentless pursuit of excellence, and our team is dedicated to pushing the boundaries of what’s possible in the industry.

The Marketing Funnels Coordinator will assist and optimize our paid media funnels, turning ad traffic into customers through direct-response experiences. This role focuses on conversion rate optimization (CRO), upsell creation, and A/B landing page testing across our e-commerce funnels, working closely with our media buying and creative teams to profitably scale customer acquisition.

• Build and manage direct-response style funnels from the ad click through to checkout, keeping a cohesive message-to-offer flow at every step.
• Develop a deep understanding of every stage of the marketing funnel, from top-of-funnel traffic through to post-purchase retention.
• Partner with our media buyers to align funnel pages and offers with active campaigns and audiences.
• Conversion Rate Optimization & A/B Testing
  • Plan and run A/B and multivariate tests on landing pages to lift conversion rates.
  • Analyze funnel metrics and user behavior to pinpoint friction points and prioritize CRO opportunities. Compile reporting pulling various metrics (Conversion Rates, Average Order Values, Take Rates, Profit Loss Per Sale, etc...)
  • Implement data-backed changes to page layout, copy, and offers, then measure the impact of each test.
  • Measure/interpret heat maps, user sessions, to determine best directions for optimization
• Upsell & Offer Creation
  • Design and build upsells, cross-sells, and order bumps that increase average order value.
  • Test offer structures, pricing, and bundles across the funnel to maximize revenue per visitor.
  • Build and maintain landing pages in web builders; along with backend ecommerce storefronts.
• Coordinate with media buying platforms (Meta, Tik Tok, and Google) to ensure clean tracking and funnel alignment.
• Collaborate with our creative and development teams to ship new funnel assets and page features quickly.
• Copywriting
  • Must implement Direct Response copy within various projects, especially for landing page creation
  • Utilize best practices for CRO via copy adjustments/testing within a given A/B Testing phase
  • Collaborate with Media Buyers, Email Coordinators to align with copy messaging for various marketing materials.

• Familiarity with direct-response style marketing funnels, with a deep understanding of every stage of the funnel.
• Working knowledge of conversion rate optimization (CRO), upsell creation, and A/B landing page testing.
• Hands-on experience with Storefront applications like Shopify, Big Commerce, etc...
• Experience with web builders like Webflow, Insta Page, Unbounce, etc...
• Familiarity with media buying platforms such as Meta, Tik Tok, and Google.
• Experience with email platforms, particularly Klaviyo, and understanding of emails flows (i.e. Abandoned Cart, Retention, etc...)
• Highly task- and detail-oriented, with consistent, timely completion of tasks.
• A genuine willingness to learn and grow.
• Experience with supplement or CPG brands is a plus.

• Pay is DOE
• Insurance benefits are available for eligible full-time employees. Benefits include Health Insurance, Dental, basic life Insurance, Vision plan, HSA, and Employee Assistance Program.
• Additional voluntary benefits include accidental insurance, pet coverage, Metlaw services, and additional life insurance coverage.
• Paid Holidays
• PTO Available for Full-time employees
• Employee Discount on Bucked Up products and apparel

DAS Labs (DBA Bucked Up) is an equal employment opportunity and affirmative action employer that participates in the E-Verify program as required by law. All qualified applicants will receive consideration for employment without regard race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status or other legally protected characteristics. Bucked Up does not sponsor applicants for work visas.