Director, Category Product Strategy

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asmodee is a global leader in tabletop games, committed to bringing people together through great games and amazing stories. Listed on the Nasdaq Stockholm, we are headquartered in France, and our team of more than 2,200 people work across the globe throughout our wholly owned creative studios, distribution businesses, and the functions that support them. We offer one of the world’s largest catalogs of tabletop games, featuring iconic titles like CATAN®, Ticket to Ride®, Dobble/Spot it!®,

and Exploding Kittens®. With a blend of in-house creations and games from our partners, our portfolio spans hundreds of games across digital and physical platforms.

As an employer of choice, we champion inclusivity, growth, and recognition, fostering a workplace where everyone feels valued. Joining us means shaping unforgettable gaming experiences while contributing to a more sustainable, connected world.

The Director, Product Strategy is a strategic, commercially minded and financially driven leader responsible for serving the US Distribution Unit and publishing partners by building, optimizing and growing a high-quality, profitable product portfolio. This role leads the development of new and existing 3rd party publisher partnerships, identifies products and partners that expand market opportunity, and ensures portfolio decisions align with revenue, margin, inventory and profitability objectives.

The Director is accountable for balancing growth with profitability through strong business judgement, deep financial acumen, and data-driven decision making. Success requires experience within the board game and tabletop gaming industry, including an understanding of publishers, hobby and mass market channels, consumer trends, product lifecycle, and competitive dynamics.

• Build and develop relationships with 3rd party publishers
• Own the commercial strategy and financial performance of the 3P portfolio, actively managing 3P mix and balancing incremental revenue opportunities with margin, inventory investment and the profitability of the
• overall US Distribution portfolio
• Evaluate new 3P opportunities through a full business case, including expected revenue, gross margin, inventory requirements and turns, channel fit, working capital requirements, opportunity cost and incremental profit contribution
• Work with Sr. Director, Product Lifecycle to research and select quality products and materials to ensure a relevant, differentiated and well-balanced catalog
• Negotiate the best terms for distribution contracts and lead renegotiation processes in a timely and efficient manner, with a strong understanding of the many variables that may affect total partnership economics
• Establish clear standards and procedures for vendors
• Use financial metrics, including revenue, gross margin, inventory value and velocity, profitability and other relevant data, together with market trends, to inform strategic buying and portfolio decisions
• Monitor vendor performance by channel, item and product category, identifying opportunities, risks and required actions
• Partner closely with Finance, Sales, S&OP, Operations & Logistics, Marketing and Product Lifecycle to optimize portfolio profitability and ensure vendor and purchasing decisions support broader US business objectives
• Lead exit negotiations and inventory management related to vendor exits or underperforming partnerships
• Serve as senior commercial contact for strategic vendors
• Travel to studios and trade/consumer shows
• Monitor board game industry trends, emerging publishers and consumer behavior

• Strong Business & Financial Acumen required:
  • Demonstrated ability to evaluate commercial opportunities…