Performance Marketing Coordinator

This is a hybrid position, and this person will need to come into the office a few times per month. Candidates must currently reside within commuting distance to our Linthicum, Maryland Headquarters.

At SECU, we put our employees first, recognizing that their well-being and professional development are vital to our success. By fostering a supportive and empowering work environment, our employees are committed to helping members achieve long-term financial security. They are also inspired to give back to the communities we serve by volunteering and spreading kindness, which reflects our core values and who we are as an organization.

Every employee at SECU contributes to our members’ financial well-being, and we’ll always do what’s right for our members, employees, and communities.

Feel good about what you do. Belong to a place where you matter and can make a difference.

The Performance Marketing Coordinator supports paid digital campaign execution, tracking, and optimization by coordinating assets, monitoring performance, and recommending improvements to help drive effective marketing results.

The Performance Marketing Coordinator adheres to regulations and organizational policies, maintaining awareness and knowledge required to perform the duties of the position, including all aspects of the Bank Secrecy Act and related regulations, such as OFAC, and the USA Patriot Act, Fair Lending and Information Security.

• Assist in launching and managing paid digital campaigns across Paid Search, Paid Social, Display and other channels
• Coordinate campaign assets with internal creative teams and external agencies
• Help ensure campaigns launch accurately and on schedule
• Perform quality assurance (QA) checks on campaign assets and landing pages
• Monitor campaign pacing and budgets
• Recommend opportunities for A/B testing, creative optimization and audience refinement
• Assist in identifying underperforming campaigns and recommending optimizations
• Support implementation of tracking pixels, conversion events, and campaign tagging
• Help validate tracking using Google Tag Manager and other analytics tools
• Maintain campaign naming and tracking conventions and documentation
• Additional tasks as requested

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field preferred.
• Equivalent experience may be considered in lieu of a degree.
• 0-3 years of experience in marketing, digital marketing, advertising, campaign coordination, or a related role preferred.
• Familiarity with tools such as Google Analytics, Google Tag Manager, Google Ads, Meta Ads Manager, or similar platforms preferred.
• Strong analytical thinking and problem‑solving skills
• Strong writing and communication skills
• Strong business acumen
• Strong organization skills with keen attention to detail
• Ability to prioritize multiple projects and tasks
• Ability to work independently with a strong sense of self‑accountability
• Demonstrated ability to work in a collaborative team environment

• Must be able to remain in a stationary position, often standing or sitting for prolonged periods

Salary:
Min. $51,200 – Mid‑Point $66,600

• Annual corporate‑wide incentives
• 401k plan with company matching
• Generous sick, vacation and personal leave

SECU is committed to fostering a diverse, equitable, and inclusive workforce where all individuals are valued and respected. We take pride in providing equal opportunities for all qualified applicants regardless of race, ethnicity, national origin, gender, sexual orientation, gender identity or expression, religion, military or veteran status, or any other characteristics protected by law.