VP of Sales

Position Overview

The VP of Sales is responsible for driving dealer adoption of the captive finance company by leading sales strategy and field execution. This role ensures the captive is the preferred financing partner for dealers and a strategic growth enabler for the manufacturer.

• Leads dealer-facing sales activities across the United States
• Drives dealer engagement and loyalty as measured by finance penetration
• Establishes the captive as the financing source of choice for the International and IC dealer network through responsiveness, ease of use and delivery of customer value
• Leads and coaches a high-performing sales team
• Defines coverage models, performance metrics, and incentive structures
• Optimizes the Salesforce instance to drive field performance as well as grow organizational capabilities around data management
• Establishes clear sales targets tied to activities, penetration, and dealer satisfaction
• Balances acquisitions and risk through partnership with credit and treasury
• Resolves complex commercial issues quickly with a focus on protecting the International and its brands
• Maintains strong trust with International and IC leadership
• Tracks and reports key commercial metrics, including:
  • Penetration
  • Margin
  • On Deal Percentage
• Maintains accurate forecasts
• Champions a customer‑centric culture across the IFin organization
• Influences without direct authority to drive outcomes
• Monitors customer, market and competitor activity to provide feedback to IFin and the Commercial organization related to the needs of potential customers and partners
• Build and maintain strategic relationships with customers and dealers

• Bachelor's degree and at least 11 years of sales experience, plus at least 6 years of management experience.
• Master's degree and at least 9 years of sales experience, plus at least 6 years of management experience.
• At least 14 years of sales experience, plus at least 6 years of management experience.

Qualified candidates, excluding current employees, must be legally authorized on an unrestricted basis to be employed in the United States. We do not anticipate providing employment‑related work sponsorship for this position.

• Prior industry experience is a plus
• Demonstrated track record of sales success
• Understanding of the customer's business
• Ability to work cross‑functionally to achieve desired results
• Must be consultative
• Possess strong verbal & written communication skills
• Strong computer proficiency and ability to work with various software programs (Microsoft Office, Salesforce, etc.)
• Ability to thrive in a fast‑paced, high‑growth and ever‑changing environment
• Open to extensive travel

This position offers competitive market‑based compensation, along with a comprehensive benefits package designed to support employee well‑being. The expected salary offered for this position will fall within the stated range, with the final offer based on the candidate's applicable skills, knowledge, and experience. For more information on benefits, visit

We are an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. If you are a qualified individual with a disability and require a reasonable accommodation to access the online application system or participate in the interview process due to your disability, please email  to request assistance.

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