Senior Sales Consultant, Southwest Bus Region

Position Overview

The Senior Sales Consultant, Southwest Bus Region is a senior, dealer‑facing sales leader responsible for growing IC Bus retail market share. The role focuses on retail sales management execution, strategic account leadership, and solution selling, rather than direct people management. This role acts as a bridge between IC Bus and the dealer, clearly representing both the Voice of the Dealer and the Voice of the Customer, while driving disciplined execution of sales strategies and processes.

The candidate will reside in the Midwest/Southwest area and will visit dealers within that territory. 75% travel and use of a company car.

• Own retail sales results and market share growth in assigned territory. Responsible for achieving assigned goals in your retail market.
• Lead retail sales management execution in partnership with your assigned dealer(s) and sales personnel (including but not limited to forecasting, maintaining process rigor & consistency).
• Co‑develop & execute strategic account plans with dealer leadership – which may include retail sales penetration plans, market share growth, retail sales management territory realignment or call plans, and solution selling.
• Drive solution selling, not just transactional sales. This role is about much more than just the vehicle sale, excelling in consultative selling tactics and effectively driving solution sales approaches through the dealer sales team behavior.
• Enable dealer sales teams through training, tools, and policy education. Effective communication skills are a requirement for the success of this role.
• Ensure deal accuracy and execution with CSA, Finance, Accounting, etc. Working hand‑in‑hand with your dealer counterparts on SPA support, as well as other various solution elements on the deal construct. While dealers own the end‑customer relationship on retail accounts, this role owns the IC Bus piece of that support and ensuring accuracy and execution on the OEM piece(s) are key to success.
• Communicate crisply and professionally, including both internal and external communication skills. Concise, timely communication is key.
• Strategy development & planning with strong data and analytics acumen; ability to interpret reports, identify trends, and translate insights into opportunities with assigned dealers.
• Training and cascading of information with your assigned dealer personnel – ensuring they have & understand the latest and greatest information relevant to their market and International solutions (products + services). This includes partnering with the dealer on onboarding new hires & further developing their sales leaders.
• Maintain a Customer First approach, keeping their voice and needs at the center of what the dealer(s) and IC Bus do.

• Bachelor’s degree and at least 5 years of sales experience, with at least 1 year of lead experience.
• Master’s degree and at least 3 years of sales experience, with at least 1 year of lead experience.
• At least 8 years of sales experience, with at least 1 year of lead experience.

• Qualified candidates, excluding current employees, must be legally authorized on an unrestricted basis (US Citizen, Legal Permanent Resident, Refugee or Asylee) to be employed in the United States. We do not anticipate providing employment related work sponsorship for this position (e.g., H‑1B status).

This position offers competitive market‑based compensation, along with a comprehensive benefits package designed to support employee wellbeing. You can learn more about the benefits offered for this position by visiting  The expected salary offered for this position will fall within the stated range, with the final offer based on the candidate’s applicable skills, knowledge, and experience.

TRATON SE is the parent and holding company of the TRATON GROUP and one of the world’s leading commercial vehicle manufacturers. The Group’s product portfolio comprises trucks, buses, and light‑duty commercial vehicles. “Transforming Transportation Together. For a sustainable world.” This intention underlines the company’s ambition to have a…