Digital Technology Lead – Storefront & UX

Position Overview

As the Digital Technology Lead, you are the technical architect and primary delivery lead for our customer‑facing digital brand. You will oversee the development of our high‑performance, Headless UI, ensuring it remains lightning‑fast, modular, and perfectly integrated with our commerce backbone.

You are a "Product‑Minded Engineer" who balances high‑level technical oversight with active delivery. Your mission is to maintain elite digital standards while mentoring a team of developers to deliver a world‑class B2B shopping experience.

Digital Excellence & Code Governance

• Lead the technical execution for the Storefront POD, performing rigorous code reviews to ensure all work meets internal benchmarks for security, performance, and scalability.
• Help establish and maintain modern frontend engineering standards, including component‑based architecture, Type Script patterns, and high‑performance CSS strategies.
• Partner with the eCommerce Digital Solutions & Platform Architect to ensure the Storefront UI consumes APIs efficiently without compromising site speed.

Experience Engineering & Performance

• Drive the development of our custom frontend (React/Next.js), focusing on Server‑Side Rendering (SSR) to ensure "Instant‑on" performance for our dealers.
• Oversee the integration of third‑party digital tools (Analytics, Search, Personalization) while maintaining elite "Core Web Vitals."
• Lead the technical refactoring of legacy components into modern, reusable UI elements that drive conversion and minimize technical debt.

AI‑Augmented Development (10x Efficiency)

• Advanced proficiency in using AI‑assisted development tools (e.g., Git Hub Copilot, Cursor, or Replit Agent) to accelerate the software development lifecycle (SDLC) and automate repetitive coding tasks.
• Leverage AI to perform automated security scans, unit test generation, and performance profiling of code submitted by the broader team.
• Utilize AI agents to quickly stand up "Proof of Concept" features (e.g., new dealer dashboard widgets) for stakeholder review and testing.

• Bachelor's degree and at least 9 years of software engineer experience; at least 2 years of lead experience.
• Master's degree and at least 5 years of software engineer experience; at least 2 years of lead experience.
• At least 12 years of software engineer experience; at least 2 years of lead experience.

Qualified candidates, excluding current employees, must be legally authorized on an unrestricted basis (US Citizen, Legal Permanent Resident, Refugee or Asylee) to be employed in the United States. We do not anticipate providing employment‑related work sponsorship for this position (e.g., H‑1B status).

• 7+ years of professional web development experience, with at least 3 years in a Lead or Senior capacity within a high‑growth Digital Product environment.
• Proven track record of building and maintaining decoupled/headless storefronts (e.g., Next.js, Nuxt.js, or Remix).
• Experience managing or mentoring developers in an Agile/Scrum environment, with a focused "You Build It, You Run It" mentality.
• Expert‑level proficiency in JavaScript/Type Script, React, and modern styling frameworks (Tailwind, CSS‑in‑JS).
• Deep experience consuming RESTful or Graph
  
  QL APIs within a commerce context.
• Advanced ability to use AI‑driven coding assistants to refactor code, generate documentation, and optimize logic at 10x speed.
• Experience with automated testing frameworks (Jest, Cypress, Playwright) to ensure zero‑regression deployments.
• Understanding of complex digital requirements like bulk‑upload carts, multi‑level navigation, and tiered pricing displays.
• Exceptional ability to explain complex technical trade‑offs to the Product Owner and non‑technical stakeholders in a "Business‑First" language.

This position offers competitive market‑based compensation, along with a comprehensive benefits package designed to support employee wellbeing. You can learn more about the benefits offered for this position by visiting

The expected salary offered for this position will fall within the stated range, with the final offer based on the candidate's applicable skills, knowledge, and experience.

We are an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

If you are a qualified individual with a disability and require a reasonable accommodation to access the online application system or participate in the interview process due to your disability, please email  to request assistance. Kindly specify Job Requisition Number / Job Title and Location in response. Otherwise, your request may not be considered.