Marketing Analytics Manager

Job Summary

The Enterprise BI & Analytics Team is the central hub of analytics and data engineering at Webstaurant Store. We transform billions of data points across marketing, supply chain, operations, and customer experience into trusted data foundations and actionable insights. Leveraging a modern data stack
, scalable cloud technologies, and innovative Data Ops practices, the team empowers smarter decisions, rapid growth, and new opportunities across the business.

As a key pillar in the Enterprise BI function, the
Marketing Analytics Team
is seeking a
Marketing Analytics Manager
that brings deep ecommerce and digital marketing experience to help grow business impact. In this role, you will lead a team of five high performing analysts and own the development of multi-channel marketing measurement frameworks, performance insights, and decision ready business intelligence. You will guide strategy, elevate analytical rigor, and shape how marketingimpactsthe broader customer and business ecosystem.

The
Marketing Analytics Manager
is a program leader, people manager, and hands-on analyst who sets direction, develops talent, and delivers high impact insights. Key areas of ownership include:

1) Marketing Measurement & Analytics

• Serve as the analytics lead for paid search, paid media, SEO, and growth marketing.
• Own the end-to-end measurement strategy across paid and organic channels.
• Establish bestfit approaches for measuring and monitoring channel performance.
• Lead development of scalable,accurate, and executive-ready reporting and dashboards.
• Perform deep-dive and ad-hoc analysis to answer complex questions andidentifygrowth opportunities.

2) Cross-Functional Partnership

• Act as a trusted advisor to marketing and business leaders, translating data into strategic recommendations.
• Partner closely with data science, engineering, and marketing leadership to align priorities.
• Influence product, marketing, and analytics roadmaps through insight-driven storytelling.

3) Team Leadership & Development

• Manage and mentor a team offivemarketing analysts.
• Set clear goals, prioritize workloads, and ensure high-quality,timely delivery.
• Coach analysts on technical skills, business context, and stakeholder communication.
• Support career growth through feedback, development plans, and performance management.

4) Technical & Analytical Execution

• Oversee analytics workflows within a Google Cloud–based tech stack, including:
• Google Analytics 360
• Funnel.io (data ingestion and pipeline management)
• Big Query(SQL analysis&data modeling)
• Looker (semantic layer &visualization)
• Establish andmaintainbest practices for SQL, data modeling, and reporting performance.
• Collaborate with data science on advanced analytics initiatives (e.g., experimentation, forecasting, incrementality, LTV, cohort analysis).
• Partner with Enterprise BI on data sourcing, modeling, and broader data platform initiatives.