Digital Marketing Specialist; In Office

Digital Marketing Specialist (In Office)

CNS Companies Lititz, Pennsylvania, United States

Description:

About CNS Companies

Join our team at CNS, where we help companies across a wide range of industries—transportation, healthcare, education, manufacturing, and more—stay safe, compliant, and profitable. CNS is a leader in our field, offering a comprehensive range of services to clients while providing an environment where our team members are excited to work, learn, and grow in their careers. We play a crucial role in helping businesses navigate the complexities of compliance and safety regulations, keeping them on the path to success.

Together, we do this by living our values: lasting relationships, professionalism, integrity, client‑focused decisions, and servant leadership.

Our team works diligently to understand each client’s unique needs, offering tailored, proactive solutions. Whether we’re supporting fleet companies or individual owner/operators, we’re committed to ensuring compliance and providing a best‑in‑class experience that meets both current and future needs. CNS is known for its personal touch and a culture of care that delivers real results.

Position Summary

We’re looking for a Digital Marketing Specialist to own our web presence and drive traffic through both paid and organic search strategies. This role blends hands‑on website design/maintenance with performance marketing— you’ll shape how we look online and make sure the right people find us. You’ll work in close collaboration with our graphic design and media team, and report directly to the Executive Team overseeing our five subsidiaries— so visibility into the business is high and the work moves fast.

This is an in‑office role— we’ve found that the close, day-to-day collaboration with design, media, and leadership happens best in person.

• Design, update, and maintain company website pages and landing pages
• Ensure site design supports conversion goals and user experience best practices
• Collaborate with developers or use CMS platforms (e.g., Word Press, Webflow, Hub Spot) to implement changes
• Monitor site performance, page speed, and mobile responsiveness

• Conduct keyword research and on‑page SEO optimization
• Manage content strategy to improve organic search rankings
• Monitor site health, technical SEO issues, and backlink profile
• Track rankings, organic traffic, and conversion metrics

• Plan, launch, and manage paid search campaigns (Google Ads, Bing Ads)
• Manage budgets, bidding strategies, and audience targeting
• A/B test ad copy, landing pages, and creative assets
• Report on ROAS, CPC, CTR, and other key paid media metrics

• Track performance across web, SEO, and paid channels using tools like Google Analytics, Search Console, and Google Ads
• Provide regular reports and actionable insights to the Executive Team
• Recommend budget allocation based on channel performance

• Partner closely with the graphic design and media team on visual assets, campaigns, and brand consistency
• Coordinate across CNS Companies’ five subsidiaries to align digital strategy with each business’s goals
• Work directly with the Executive Team to translate business priorities into digital initiatives

• Strong critical thinking skills and a fast learning curve — you pick up new tools and channels quickly
• Comfort with CMS platforms (Word Press, Webflow, Squarespace, Hub Spot, etc.), or the ability to get up to speed quickly
• Strong writing and visual design sense
• Excellent collaborator who works well across teams and with senior leadership
• Ability to thrive in a fast‑paced, nimble environment where…