New Business Developer

Are you a results-driven sales and business development professional with a passion for food service, relationship building, and market expansion?

We are seeking a Regional New Business Development Manager to drive revenue growth by identifying new business opportunities, developing strategic sales initiatives, and expanding market share across food service and retail segments. This role serves as a strategic partner to sales leadership, leveraging market intelligence, customer insights, and industry relationships to secure new accounts and support long‑term business growth.

The ideal candidate combines strong consultative selling skills, food service industry knowledge, strategic thinking, and the ability to build lasting customer partnerships.

• Develop and execute regional business development strategies aligned with organizational growth objectives.
• Identify and pursue new customer opportunities within:
• Food service
• Retail
• Local Street Accounts
• Contract Business Segments
• Build sustainable pipelines that generate long‑term revenue growth.
• Support annual profit planning initiatives and growth targets.

• Identify prospective customers through market research, networking, referrals, and industry contacts.
• Lead prospecting efforts from opportunity identification through contract execution.
• Develop customized sales strategies for target accounts.
• Conduct client presentations, product demonstrations, and business reviews.
• Secure new business contracts and successfully transition customers to account management teams.

• Utilize market and customer data to identify high‑potential sales opportunities.
• Develop sales plans focused on:
• Revenue Growth
• Customer Acquisition
• Market Expansion
• Track sales performance and implement corrective actions when needed.
• Drive execution of strategic sales initiatives across multiple operating companies.
• Monitor food service industry trends, customer preferences, and competitive activity.
• Analyze market dynamics to identify growth opportunities.
• Provide recommendations that strengthen competitive positioning.
• Share industry insights with leadership and sales teams.
• Stay informed about emerging customer needs and marketplace developments.

• Build and maintain strong relationships with:
• Chefs
• Food service Operators
• Brokers
• Industry Partners
• Establish credibility as a trusted business advisor.
• Develop strategic partnerships that support customer acquisition and retention.
• Strengthen relationships through ongoing engagement and service excellence.

• Apply consultative selling techniques to understand customer challenges and business needs.
• Recommend solutions that improve customer operations and profitability.
• Identify opportunities for:
• Product Expansion
• Additional Services
• Distribution Growth
• Digital Ordering Solutions
• Conduct quality business reviews with existing and prospective customers.
• Conduct merchandising and product research to support customer requirements.
• Recommend product assortments and solutions that align with customer goals.
• Provide customer samples and product demonstrations as needed.
• Assist customers in identifying innovative fresh product opportunities.

• Promote customer adoption of technology and service offerings including:
• Online Ordering Platforms
• Mobile Solutions
• Customer Reporting Tools
• Support digital engagement strategies that enhance customer experience.
• Increase utilization of value‑added services and solutions.
• Maintain accurate records of sales activities and opportunities within CRM systems.
• Track:
• Prospecting Activities
• Revenue Forecasts
• Business Development Results
• Prepare sales reports, forecasts, and business updates.
• Monitor progress against sales objectives and performance metrics.

• Attend:
• Industry Conferences
• Food Shows
• Trade Events
• Networking Functions
• Customer Events
• Represent the company within the food service community.
• Gather market intelligence and identify emerging opportunities.
• Build visibility and credibility within the industry.
• Support training activities for sales teams as required.
• Share market insights, best practices, and sales strategies with colleagues.
• Collaborate effectively across sales, marketing, and operations teams.

• High School Diploma or Equivalent

• Bachelor's Degree in:
• Business Administration
• Marketing
• Hospitality Management
• Related Field

• 5+ years of proven success in new business development within the food service industry.
• Demonstrated ability to acquire and grow customer accounts.
• Experience managing complex sales cycles and negotiations.

• 5+ years of food service sales experience.
• 3+ years of restaurant management or chef experience.
• Experience working with fresh produce, food distribution, or wholesale food service businesses.