Sales Director (West coast

Sales Director (West coast) (Transportation)

About Us:

Trilliant Food & Nutrition is a leading manufacturer of premium coffees and powdered beverages, proudly headquartered in Little Chute, Wisconsin. With a legacy rooted in quality, innovation, and service, Trilliant delivers branded and private label solutions across retail, food service, and e-commerce channels. Horseshoe Beverage Company, based in Neenah, WI, is a leading ready-to-drink beverage manufacturer dedicated to delivering an exceptional beverage experience.

By combining industry-leading talent and cutting-edge equipment, we drive innovation and consistently deliver the highest quality products to our customers--first and fast. Our brand portfolio includes Victor Allen's®, Dutch Bros® beverages and Nurri™, our better-for-you protein beverage line. We are passionate about beverages - and about building a team that's just as energized. We invite you to explore opportunities at Trilliant or Horseshoe, to see if your talents and career aspirations may fit with our openings.

We are seeking an enthusiastic, motivated, and detail-oriented Sales Director for the West coast to join our growing coffee and nutrition company. As a sales director, you will play a crucial role in prospecting and supporting key accounts by fostering inseparable relationships with customers. The director drives regional revenue, manages key account relationships (e.g., grocery/retail chains), and oversees distributor networks. This leadership role involves executing commercial strategy, negotiating trade terms, and overseeing field execution to hit volume and profitability targets.

• Lead and manage business, promotions, distribution, innovation, sales, and pricing initiatives to sell our Brands within all key accounts
• Utilize a proven track record of account management while developing account plans and budgets, prepare and present account reviews, and communicate effectively both internally and externally
• Build and cultivate effective relationships with key retailers relevant to the respective territory and cater to each account to improve market share and growth for all parties
• Conduct routine meetings with buyers to sell-in new products, programs and promotional programs activities
• Work closely with retailers (Winco, Kroger, Albertson's, Raley's, Stater Bros), distributors (UNFI, KeHE, C&S Wholesalers) and brokers where applicable to align with company goals, increasing brand visibility, and implement, manage, track execution, and evaluate results of pricing, distribution and space initiatives.
• Works directly with and maintains constant communication with all relevant Sales Ops and Customer Service personnel in the assigned company territory to promote the sale of company brands within respective west coast key accounts
• Maintains consistent category review cycle with all existing accounts and actively prospects against new target account list
• Must be able to analyze and develop sales opportunities from using Nielson or other companies provided sales/CRM software.
• Must partner with Supply Chain to maintain accurate forecasts based on sales trends, promotions, and seasonal changes.
• Performs administrative tasks assigned (expense reports, monthly work calendar, trackers, establish prospect targets, evaluate discount programs, conduct price surveys, and competitive analysis).
• Other duties as assigned.

• Bachelor's degree (B.
  
  A.) from four-year college or university; or two to five years related experience and/or training; or equivalent combination of education and experience.
• Reliable transportation and be able to travel (40-50%)
• 10+ years of progressive sales experience in the CPG industry, with at least 4-5 years in a senior leadership role.
• Detail oriented with a strong knowledge of the overall coffee and nutrition categories for retail customers.
• Experience with National syndicated national account sales data and /CRM software such IRI, Neilsen, Circana, and Numerator
• Reside in Washington, Oregon, Arizona, California or Nevada, preferred.

We offer a competitive base pay rate and benefits package for…