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Regional Sales Manager - East Coast

Job in Little Chute, Outagamie County, Wisconsin, 54140, USA
Listing for: Trilliant Food and Nutrition, LLC
Full Time position
Listed on 2026-09-29
Job specializations:
  • Sales
    Account Manager, Sales Manager, Business Development
Salary/Wage Range or Industry Benchmark: 90000 - 130000 USD Yearly USD 90000.00 130000.00 YEAR
Job Description & How to Apply Below

About Us:

Trilliant Food & Nutrition is a leading manufacturer of premium coffees and powdered beverages, proudly headquartered in Little Chute, Wisconsin. With a legacy rooted in quality, innovation, and service, Trilliant delivers branded and private label solutions across retail, food service, and e-commerce channels.

Horseshoe Beverage Company, based in Neenah, WI, is a leading ready-to-drink beverage manufacturer dedicated to delivering an exceptional beverage experience. By combining industry-leading talent and cutting-edge equipment, we drive innovation and consistently deliver the highest quality products to our customers-first and fast.

Our brand portfolio includes Victor Allen's, Dutch Bros beverages and Nurri, our better-for-you protein beverage line. We are passionate about beverages - and about building a team that's just as energized. We invite you to explore opportunities at Trilliant or Horseshoe, to see if your talents and career aspirations may fit with our openings.

Position Overview:

We are seeking an enthusiastic, motivated, and detail-oriented Regional Sales Manager for the East coast to join our growing coffee and nutrition company. As a sales manager, you will play a crucial role in prospecting and supporting key accounts by fostering inseparable relationships with customers. The role drives regional revenue, manages key account relationships (e.g., grocery/retail chains), and oversees distributor networks.

This contributor role involves executing commercial strategy, negotiating trade, and overseeing field execution to hit volume and profitability targets.

Responsibilities:
  • Manage and generate sales revenue, promotions, distribution, and pricing initiatives to sell our portfolio of brands within all key accounts.
  • Utilize a proven track record of account management while developing account plans and budgets, prepare and present account reviews, and communicate effectively.
  • Build and cultivate effective relationships with key retailers relevant to the respective territory and cater to each account to improve market share and growth.
  • Conduct routine meetings with buyers to sell-in new products, programs and promotional activities.
  • Work closely with retailers (Ahold-Delhaize, Publix, Market Basket, Wakefern, etc.), distributors (UNFI, KeHE, C&S Wholesalers) and brokers where applicable to align company goals.
  • Grow brand market share and increase velocities through product, placement, pricing, and promotion through distribution and space initiatives.
  • Works directly with and maintain constant communication with all relevant Sales Ops and Customer Service personnel in the assigned company territory to promote the sale of company brands.
  • Maintains consistent category review cycle with all existing accounts and actively prospects against new target account list.
  • Analyze and develop sales opportunities from using Nielson or other companies provided with sales/CRM software.
  • Partner with Supply Chain to maintain accurate forecasts based on sales trends, promotions, and seasonal changes.
  • Perform administrative tasks assigned such as expense reports, monthly calendar, trackers, establish prospect targets, conduct price surveys, and competitive analysis.
  • Other duties as assigned.
Qualifications:
  • Bachelor's degree (B.

    A.) from four-year college or university; or two to five years related experience and/or training; or equivalent combination of education and experience.
  • Reliable transportation and be able to travel (40-50%).
  • 10+ years of progressive sales experience in the CPG industry, with at least 4-5 years in a senior leadership role.
  • Detail oriented with a strong knowledge of the overall coffee and nutrition categories for retail customers.
  • Experience with National syndicated national account sales data and /CRM software such IRI, Neilsen, Circana, and Numerator.
Hours, Location and Pay:

We offer a competitive base pay rate and benefits package for full-time employees. Ability to travel 40-50% to customers and Trilliant Food headquarters in Little Chute, WI.

Physical and Mental Demands:
  • While performing the duties of this job, the employee is frequently required to sit, hear, use hands to type data, use a personal computer and telephone. This employee may occasionally have to operate business machines and lift and/move up to 50 pounds.
  • Specific vision abilities required in this job include close vision and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the…
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