Senior Marketing Analytics Analyst Job Little Rock area,Arkansas USA,Business

arkansas children's is a tobacco free workplace. Flu vaccines are required. Arkansas children's is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local laws.

work shift: day shift time type: full time department: cc017790 marketing/communications administration summary: monday to friday, full-time — hybrid (must reside in arkansas)

additional information

provides consultation, interpretation and analysis of data related to business development, service-line planning, public relations, marketing, program proposals and other initiatives as directed.
assumes responsibility for information management systems utilized in planning and strategic development activities.
is responsible for monitoring, understanding and communication in relationship to external environmental trends that may impact the organization.
responsible for hospital-wide planning and strategic development related activities.

the ideal candidate

is highly analytical and curious, with a passion for uncovering the “why” behind the data
has experience connecting and analyzing multiple internal and external data sources
has strong data cleaning, manipulation, validation, and quality assessment skills
has intermediate proficiency in sql and statistical analysis
has experience building reports, dashboards, and data visualizations
is proficient with tools such as excel, power bi, tableau, google analytics, or similar platforms
understands marketing analytics, campaign performance, roi, attribution, and channel effectiveness
can translate complex data into clear, actionable insights and recommendations
has strong communication and presentation skills, particularly with non-technical stakeholders
is self-directed and proactive, with the ability to independently research, learn, solve problems, and connect insights to broader business and marketing objectives.

required education

high school diploma or ged or equivalent

recommended education

bachelor's degree in a related field of study.

required work experience

high school diploma/ged and 2 years of relevant experience, or 4 years of experience in lieu of a diploma/ged.

description

plans, coordinates, organizes, and manages projects related to hospital-wide planning and development activities.

develops and maintains relationships with departmental and unit managers and leadership in regards to planning and strategic direction.

conducts research and develops related business objectives. Provides data for use in market analysis and planning. Develops expressions of findings related to research.

works with leadership and departments to design databases and reports for decision support.

performs competitive intelligence gathering, analysis and provides responsive reporting.

arkansas children’s is the only hospital system in the state dedicated to caring for children, which enables us to uniquely shape the landscape of pediatric care in arkansas.

arkansas children’s is driven by four core values—safety, teamwork, compassion and excellence which inform every action. Arkansas children’s hospital has received magnet status from the american nurses credentialing center (ancc), for nursing excellence and patient outcomes. And we are nationally ranked by u.s. News & world report for cancer, cardiology & heart surgery, diabetes & endocrinology, nephrology, neurology & neurosurgery, pulmonology & lung surgery and urology.

for more than a century, arkansas children’s has met the unique needs of children. But we’re more than just a hospital treating sick…