Social Media Manager

Closing Date: All Job Postings will close at 12:01 a.m. CT on the specified Closing Date (if designated).

Type of Position: Professional Staff – Project/Program Administration

Workstudy Position: No

Job Type: Regular

Work Shift:

Sponsorship Available: No

Institution Name: Division of Agriculture of the University of Arkansas

Department: Office of Communications Director

UADA-Cooperative Extension Service is seeking a dynamic, creative and strategic Social Media Manager to join our Communications team. This full‑time position is for someone with a passion for storytelling through photo and video, strong editing and writing skills, and a keen eye for social media trends. The Social Media Manager plays a crucial role in communicating the UADA mission.

• Write, edit, design, and publish engaging and accessible content daily (e.g., original text, photos, videos, and graphics) that meets platform‑specific requirements on all Extension social media platforms.
• Oversee social media strategy and execution, including content planning, execution, collaboration with team members, and day‑to‑day engagement with followers.
• Communicate with followers and respond to queries in a timely manner.
• Oversee design of social media accounts (e.g., Facebook timeline cover, profile pictures and branded images).
• Analyze performance metrics for social media campaigns, using insights to refine strategy and improve engagement and reach.
• Schedule content in advance to ensure consistent posting.
• Provide technical support and assistance with employees' social media (troubleshooting, strategy advisement, account registry, analytics etc.).
• Maintain social media governance process and recommend best practices for employee social media business accounts.
• Plan and conduct regular social media training for employees.
• Attend major Division events for social media coverage.
• Monitor analytics regularly and collaborate on content with news writers.
• Research and recommend trending social media platforms for use by Extension business accounts.

• Bachelor's degree is required.

• A bachelor's degree in Communications or related area is preferred.
• Demonstrated experience in social media management.
• Professional experience managing Facebook, Instagram, Reels, X, Pinterest, You Tube and Linked In.
• Proficiency with design tools (Canva, Adobe Creative Suite) and social scheduling tools (e.g., Social Pilot).
• Excellent verbal and written communication skills.
• Ability to adapt content for diverse audiences.
• Strong photography and video editing skills.
• Experience creating videos (shooting and editing using smartphone) as well as knowledge and experience creating branded videos for social media and digital media.
• Knowledge/awareness of WCAG accessibility standards.
• Experience with paid ads and boosted posts in all social media platforms.
• Positive and collaborative work ethic.

• Design:
  Able to create visually appealing posts.
• Excellent interpersonal and communication skills; must be a strong writer and editor with an eye for detail.
• Ability to multi‑task.
• Project management skills:
  Effective planning, organization, and prioritization of social media posts and projects.
• Analytical skills:
  Ability to interpret analytics and make informed decisions based on user insights.
• Able to teach basics for creating, updating, and managing social media accounts.
• Must submit a portfolio and/or link to previously produced social media content.
• Full‑time remote work is not available for this position.

Commensurate with education and experience.

Cover Letter/Letter of Application, Resume.

None.

Tracy Courage
Dir of Communications
tcourage

All application materials must be uploaded to the University of Arkansas System Career Site

Motor Vehicle Reports Check. The University of Arkansas System Division of Agriculture may conduct pre-employment background checks on certain positions for applicants being considered for employment. The background checks may include a criminal background…