Videographer & UCG Content Capture Shooter; Story-First, Multi-Platform

Role Summary

This role captures and edits story-driven video content that performs across Meta (IG/FB), Tik Tok, You Tube, and Linked In. You'll shoot on-location (primarily Central Arkansas) and in controlled settings, then edit with a platform-native mindset. Whether the format is an interview, appeal video, educational clip, testimonial, or trend-driven UGC, the goal stays the same:
tell a clear story that holds attention and creates emotion and engagement.

You are part of the creative/production function and collaborate closely with account, strategy, and content teams to deliver consistent, on-brand video output. You will often be the person closest to the "real moments" with clients and subjects-capturing authentic footage, shaping it into narratives, and turning raw shoots into repeatable templates and weekly deliverables that support campaign goals.

Typical collaborators include:
Creative Director/Producer, Content Manager, Account Manager, Strategist, and Design/Social teams.

• Translate briefs into shoot plans: shot lists, simple scripts, interview questions, b-roll needs, and locations.

• Recommend formats based on platform best practices (hooks, pacing, aspect ratio, captions, length).

• Coordinate logistics for weekly shoots (scheduling, locations, releases, checklists).

• Capture high-quality video and audio for: interviews, testimonials, UGC-style content, educational clips, appeal/fundraising stories, and brand footage.

• Direct subjects with confidence and ease-helping non-actors feel natural on camera.

• Film strong b-roll that supports narrative and adds visual interest (process, environment, details, people).

• Maintain consistent technical quality: framing, lighting, stabilization, clean audio.

• Edit weekly deliverables for multiple platforms (vertical-first where applicable).

• Build and maintain repeatable templates for fast turnaround (intros/outros, captions, lower thirds, branded frames).

• Clean and mix audio (noise reduction, leveling, clarity) and ensure captions are accurate and readable.

• Deliver organized exports and project files with naming/version control.

• Stay current on trending formats, pacing, audio, and creative patterns-then adapt them appropriately for brand/client use.

• Produce interview-style short-form, talking-head, b-roll overlays, cutdowns, and series-based content.

• Understand each platform's creative "rules" (hook timing, text placement, safe zones, retention patterns).

• Manage footage ingest, backups, and organized libraries (drives/folders, selects, deliverables).

• Communicate proactively about timelines, blockers, and what's needed from stakeholders.

• Maintain a consistent weekly rhythm of shooting and editing output.

• Consistently delivers weekly shoots and edits on schedule.

• Produces clean audio, steady visuals, and platform-correct exports (aspect ratios, captions, pacing).

• Builds a set of reusable templates for faster editing and consistent brand look

• Independently runs shoots, directs subjects, and captures story-supporting b-roll without heavy oversight.

• Creates video that keeps attention
  -strong hooks, tight edits, clear narrative structure.

• Demonstrates platform fluency: tailored versions for Meta/Tik Tok/You Tube/Linked In rather than one-size-fits-all.

• Improves creative performance through iteration (new hooks, cuts, pacing styles, format tests).

• Becomes a trusted on-site presence: professional, personable, and able to get authentic moments quickly.

• Proven experience shooting and editing video (portfolio required; client work or strong personal work accepted).

• Story-first mindset: understands narrative, emotion, pacing, and why people keep watching.

• Comfortable interviewing and directing everyday people on camera.

• Strong audio standards: knows how to capture and clean dialogue for professional clarity.

• Editing proficiency (Premiere, Final Cut, DaVinci, or equivalent); captions workflow experience.

• Working knowledge of Meta, Tik Tok, You Tube, and Linked In video formats and best practices.

• Reliable transportation and ability to shoot across Central Arkansas (majority of locations).

• Strong organization: file management, backups, deliverable tracking.

• Experience with UGC content systems (repeatable series, template libraries, trend adaptation).

• Basic motion graphics/graphic text animation (lower thirds, kinetic captions, simple transitions).

• Photo capture ability for behind-the-scenes or supporting content.

• AI familiarity (e.g., ideation, scripting support, captions, rough cuts, generative tools) as an accelerator-without sacrificing quality or authenticity.

• Ability to shoot professional-quality footage and audio (camera + stabilization + mic…