Digital Marketing Specialist

Overview

Summit Utilities
Join our Growing Team and see why Summit Utilities, Inc was named as one of the Fastest Growing Denver Area Private Companies 2019 and 2020;
Best Places to Work in Maine 2019, 2020, 2021, 2022 and 2023; and Best Places to Work in Arkansas 2020 and 2023, Oklahoma 2022 and 2023 and Missouri 2023. Summit was also recently named one of Forbes 2023 America s Best Small Employers. Summit is a growing natural gas utility providing safe, reliable, and clean burning natural gas service to homes and businesses in Arkansas, Colorado, Maine, Missouri, Oklahoma, and Texas.

Being part of the Summit team means embracing excellence and innovation, committing to safety each and every day, and doing all that we can to serve each other, our customers, and the communities where we live. We aim to bring warmth and energy to everything we do. We have an exciting hybrid opportunity for a Digital Marketing Specialist based in either Fort Smith, AR or Little Rock, AR.

POSITION SUMMARY

We are seeking a highly skilled and motivated Digital Marketing Specialist to join our team and play a critical role in elevating our digital presence. We re looking for an individual with a strong background in UX/UI design. The Digital Marketing Specialist will be responsible for optimizing and managing our external-facing websites, internal company intranet, and mobile applications to deliver seamless, user-friendly experiences that effectively engage and inform our audiences.

In addition to enhancing user experience, this role will handle placing, monitoring, and optimizing Google PPC. The specialist will also oversee the proper placement of tracking codes and analytics to ensure campaigns are accurately measured and optimized for maximum impact. This role will work closely with our Marketing Analyst and broader marketing team to create, implement, and monitor content and campaigns that align with organizational goals and customer needs.

The ideal candidate will bring a mix of technical expertise and creative thinking. This position is critical in driving growth through exceptional digital experiences and strategic initiatives.

PRIMARY DUTIES AND RESPONSIBILITIES

• Website, Intranet, and Mobile Application Management:
  Oversee the maintenance, updates, and performance optimization of internal and external company websites.
• Manage and update the company intranet to ensure it aligns with internal communication and collaboration needs.
• Maintain internal mobile applications, ensuring seamless functionality and a top-tier user experience.
• Execute website updates, troubleshoot issues, and apply technical SEO strategies to enhance organic search visibility, including site architecture, schema markup, and page speed optimization.
• Content and Web Development Management:
  Optimize and manage websites using CMS platforms like Word Press or Sitefinity, ensuring user-friendly and engaging designs.
• Collaborate with creative teams to develop compelling webpages tailored for specific audiences.
• Utilize basic web development knowledge (HTML, CSS, JavaScript) to troubleshoot or make minor adjustments to digital platforms.
• User Experience and Conversion Optimization:
  Conduct UX research, leveraging tools like Hotjar or heatmaps, to enhance digital experiences. Design and execute A/B testing initiatives to improve campaign performance and user engagement. Lead conversion rate optimization (CRO) efforts to maximize landing page and website performance.
• Analytics and Reporting:
  Use tools like Google Analytics and Google Tag Manager to monitor website traffic, campaign performance, and user behavior. Provide actionable insights and detailed reports to internal stakeholders, aligning strategies with company goals.
• Privacy, Compliance, and Automation:
  Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) across all digital platforms. Implement and manage marketing automation tools like Hub Spot, Iterable, Marketo, or Mailchimp to streamline campaigns and support lead nurturing.
• Stakeholder Communication and
  
  Collaboration:
  
  Present strategies, performance reports, and campaign insights to internal and external stakeholders effectively. Coordinate with cross-functional teams to align project goals, timelines, and deliverables.

EDUCATION AND WORK EXPERIENCE

• Bachelor s degree in marketing, Digital Marketing, Communications, Business, Computer Science, or a related field.
• Certification in SEO/SEM, Google Analytics, or Google Ads (e.g., Google Analytics Individual Qualification, Google Tag Manager, Google Ads Certification).
• Additional certifications or coursework in UX/UI Design, Web Development, Digital Marketing, or Marketing Automation Tools (e.g., Hub Spot, Marketo, or Iterable certifications) is highly beneficial.
• 5-8 years of experience in digital marketing, media buying, or performance marketing roles.
• Proven experience in managing SEO/SEM campaigns and driving measurable growth in organic and paid traffic.
• Hands-on experience with CMS platforms (e.g., Word…