Digital Marketing Specialist

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The Digital Marketing Specialist develops, executes, and optimizes data-driven online marketing campaigns across the healthcare system's digital channels, with primary ownership of the system's flagship website properties. This role is responsible for both the day-to-day operations and the long-term strategic evolution of the website to improve patient experience, provider discoverability, and online scheduling. The Specialist will blend web management expertise, CRM workflow design, and strategic vision with a strict understanding of healthcare compliance, data privacy, and patient empathy.

Other information:

• 1. Bachelor’s degree in Marketing, Communications, Web Development, Healthcare Administration, or a related field is required.
• 2. 2–4 years of digital marketing experience, with a heavy emphasis on web operations, content management, email marketing, and digital project execution is required.
• 3. Direct experience managing web environments using Optimizely (formerly Episerver) for content management, experimentation, or personalization is highly preferred.
• 4. Deep understanding of HIPAA guidelines and patient privacy regulations, particularly regarding web tracking pixels, patient forms, and third-party healthcare analytics.
• 5. Proficient with HTML/CSS basics, UX/UI best practices, and enterprise CMS environments. Proven success using tools like Google Ads and Meta Ads Manager.
• 6. Preferred Web Systems:
  Optimizely CMS, Optimizely Data Platform (ODP), or Optimizely Web Experimentation.
• 7. Preferred Data Visualization & Analytics:
  Tableau, Google Analytics (with healthcare-compliant configurations), and Google Search Console.
• 8. Preferred Patient Experience & Directory Platforms:
  Experience with Loyal Health, Kyruus, Yext, or similar healthcare-specific directory and chat tools.
• 9. Preferred CRM Tools:
  Salesforce Health Cloud, Hub Spot, or specialized healthcare CRM software.

This job will be authorized
80.00 hours bi-weekly.

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Today, Baptist Health is Arkansas' most comprehensive healthcare organization with more than 250 points of access that include 11 hospitals, urgent care centers, a senior living community, and over 100 primary and specialty care clinics in Arkansas and eastern Oklahoma.
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