Digital Marketing Specialist
Listed on 2026-08-22
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IT/Tech
Digital Marketing, Web Developer, SEO
Summary
The Digital Marketing Specialist develops, executes, and optimizes data-driven online marketing campaigns across the healthcare system's digital channels, with primary ownership of the system's flagship website properties. This role is responsible for both the day-to-day operations and the long-term strategic evolution of the website to improve patient experience, provider discoverability, and online scheduling. The Specialist will blend web management expertise, CRM workflow design, and strategic vision with a strict understanding of healthcare compliance, data privacy, and patient empathy.
JobDetails
Department:
System Marketing
Shift: Day
Working Hours:
8 am - 5 pm
Location:
BHMC-Little Rock
Contract:
Full Time
- Bachelor’s degree in Marketing, Communications, Web Development, Healthcare Administration, or a related field is required.
- 2–4 years of digital marketing experience, with a heavy emphasis on web operations, content management, email marketing, and digital project execution is required.
- Direct experience managing web environments using Optimizely (formerly Episerver) for content management, experimentation, or personalization is highly preferred.
- Deep understanding of HIPAA guidelines and patient privacy regulations, particularly regarding web tracking pixels, patient forms, and third-party healthcare analytics.
- Proficient with HTML/CSS basics, UX/UI best practices, and enterprise CMS environments. Proven success using tools like Google Ads and Meta Ads Manager.
- Preferred Web Systems:
Optimizely CMS, Optimizely Data Platform (ODP), or Optimizely Web Experimentation. - Preferred Data Visualization & Analytics:
Tableau, Google Analytics (with healthcare-compliant configurations), and Google Search Console. - Preferred Patient Experience & Directory Platforms:
Experience with Loyal Health, Kyruus, Yext, or similar healthcare-specific directory and chat tools. - Preferred CRM Tools:
Salesforce Health Cloud, Hub Spot, or specialized healthcare CRM software.
This job will be authorized 80.00 hours bi-weekly.
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