Group Product Manager - In-Store Digital Media & ESL

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste and mitigate loss, advance sustainability, circularity and transparency and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital and offerings that enhance branded packaging and carry or display information that improves the customer experience.

Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in nearly 60 countries. Our reported sales in 2025 were $8.9 billion. Learn more at

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste and mitigate loss, advance sustainability, circularity and transparency and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital and offerings that enhance branded packaging and carry or display information that improves the customer experience.

Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in nearly 60 countries. Our reported sales in 2025 were $8.9 billion. Learn more at

About the Role

We are seeking a Group Product Manager to lead product strategy and execution for two of Vestcom's highest-priority growth areas:
In-Store Digital Media and Electronic Shelf Labels (ESL). This role is responsible for driving business outcomes across both product lines, leading a team of product managers, and partnering closely with engineering, design, and go-to-market teams to deliver products that create measurable value for retailers and brands.

The ideal candidate combines strategic thinking with hands-on discovery practices, maintaining direct relationships with customers while coaching their team to do the same. This is a high-visibility role at the center of Vestcom's transformation from paper-based solutions to digital retail media, representing Vestcom not only to customers but also to partners, industry peers, and the press.

Key Responsibilities

Product Strategy & Outcomes

• Own product vision and roadmap for In-Store Digital Media and ESL product lines, with accountability for business outcomes including retailer adoption, brand revenue, and margin performance

• Define and track success metrics that connect product initiatives to business results, not just feature delivery

• Make prioritization decisions based on customer value and business impact, adjusting course as you learn what works

• Identify market adjacencies that expand the addressable market and develop effective product strategies to pursue them

Customer Discovery & Validation

• Conduct ongoing customer research, including weekly conversations with retailers, brands, and store operations teams

• Identify customer problems and opportunities through direct engagement, translating insights into product strategy

• Design and run experiments to validate product hypotheses before committing significant engineering resources

• Build evidence-based business cases for new initiatives, including market sizing and competitive positioning

Team Leadership

• Lead, mentor, and develop product managers, with emphasis on building discovery capabilities and strategic thinking

• Foster a team culture focused on learning and outcomes rather than output…