Product Designer II

Product Designer II, Innovation

We are seeking a Product Designer II, Innovation to lead the design, prototyping, and validation of AI-powered experiences across our digital sales channels. While this is primarily a design role, we expect every member of the innovation team to operate with a strong product mindset—thinking beyond execution to deeply understand customer needs, business objectives, technical constraints, and measurable outcomes. This role is ideal for a designer who naturally approaches problems through both a UX and product strategy lens.

Candidates must be willing to participate in at least one in-person interview, which may include a live whiteboarding or technical assessment session.

• Lead end-to-end design for AI-powered experiences across digital sales and e-commerce channels to drive user engagement and conversion
• Translate ambiguous business and customer problems into clear, testable design hypotheses through rapid prototyping and experimentation
• Define and test assumptions through prototypes, experiments, and rapid validation cycles to protect user trust and ensure experience quality
• Partner deeply with Product, Engineering, and the AI Office to shape product discovery and align experience decisions with team OKRs
• Influence strategic roadmap direction by identifying critical user pain points and high-impact design opportunity spaces
• Leverage modern generative AI tools and user research to optimize design workflows and accelerate the delivery of highly personalized user journeys

• An ability to fluidly navigate between strategic product thinking, experience architecture, and rapid validation
• Strong skills in systems thinking with a proven track record of connecting design decisions to measurable business KPIs and outcomes
• Comprehensive AI literacy, including an understanding of LLMs, personalization systems, model limitations, and responsible AI practices
• Exceptional collaboration and stakeholder management skills to navigate complex requirements across cross-functional teams
• Critical experience leading 0-1 product discovery and early-stage innovation initiatives in digital environments
• Advanced proficiency in Figma and modern generative design tools to maintain high output and design-system alignment

• Experience launching AI-powered features in production e-commerce environments.
• Exposure to experimentation platforms, A/B testing, or multi-variant testing
• Background in design systems, platform design, or systems-level UX architecture

• Minimum Education
  :
  Bachelor’s Degree in Business, Human-Computer Interaction, or a related field
• Minimum Experience
  : 3 years of experience in product design, UX design, or digital experience design
• Required Technical Skills
  :
  • Figma suite for design creation, requirements definition, and asset management
  • AI/ML-powered digital features such as personalization, natural language processing, or recommendation engines
  • Modern generative AI productivity tools to accelerate design asset production and accuracy

Visa sponsorship not available for this role

Compensation: $72,350.00/Year - $/Year

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here:
Echo Star Benefits.

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.

Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

We are an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. Echo Star will accommodate sincerely held religious beliefs of employees if such…