Lifecycle Marketing Lead

Company Summary

Echo Star is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.

Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Department Summary

Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market.

Job Duties and Responsibilities

Candidates must be willing to participate in at least one in-person interview.

This role serves as the primary engine for customer retention and engagement through the strategic orchestration of lifecycle communications for Boost Mobile. You will solve the challenge of transforming high-level business goals into sophisticated, automated journeys across email, SMS, and push notifications. By bridging the gap between creative strategy and technical execution, this position ensures every customer touchpoint is data-driven, personalized, and optimized for maximum impact.

What Success Looks Like (Objectives)

* Serve as the primary lead for the intake, strategy, and technical execution of all promotional and lifecycle communications across email, SMS, and push notifications.

* Act as the subject matter expert on communication journeys by collaborating with business partners to define optimal channel mixes and audience segmentation strategies.

* Build and manage automated journeys and ad-hoc campaigns within enterprise CRM platforms, including the configuration of segment filters and complex liquid logic.

* Design and implement personalized customer journeys that drive long-term engagement and retention, moving beyond simple execution to create sophisticated data-driven touchpoints.

* Monitor and analyze campaign performance metrics to inform future strategies, ensuring messaging is optimized for high engagement and brand alignment.

* Integrate AI-driven personalization and predictive modeling to automate message timing and content selection for highly relevant customer experiences.

Skills, Experience and Requirements

Core Skills and Competencies (What you'll bring)

* Advanced hands-on proficiency with enterprise-level marketing automation tools, specifically Adobe Journey Optimizer (AJO), Braze, or Salesforce Marketing Cloud.

* Demonstrated ability to manage the full technical build of campaigns, from configuring complex "if/then" triggers to performing manual HTML and CSS adjustments for pixel-perfect delivery.

* Strong strategic business acumen with the capability to translate high-level objectives into tactical communication roadmaps and defend decisions to stakeholders.

* Critical experience in direct-to-consumer digital marketing within high-velocity, seasonal environments such as Telecom, Fin Tech, or subscription services.

* Proficiency in AI application for CRM, specifically using machine learning outputs to refine audience segmentation and enhance dynamic content delivery at scale.

* Superior communication skills used to lead stakeholder partnerships and ensure technical execution aligns perfectly with overarching marketing goals.

Minimum Requirements

* Minimum Education:

Bachelor's degree in Marketing, Communications, Business, or a related technical field.

* Minimum Experience:

3+ years of experience in direct-to-consumer digital marketing, specifically within CRM, Lifecycle, or Retention roles.

* Required Technical

Skills:

Must have experience with:

* Enterprise CRM platforms (Adobe Journey Optimizer, Braze, or Salesforce Marketing Cloud)

* Technical campaign configuration (Liquid logic, conditional formatting, and segment filters)

* Basic front-end development (HTML/CSS) for email and mobile templates

Visa sponsorship not available for this role

Salary Ranges

Compensation: $72,350.00/Year - $/Year

Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here:
Echo Star Benefits.

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is…