Lifecycle Marketing Lead

Job Duties and Responsibilities

This role serves as the primary engine for customer retention and engagement through the strategic orchestration of lifecycle communications for Boost Mobile. You will solve the challenge of transforming high-level business goals into sophisticated, automated journeys across email, SMS, and push notifications. By bridging the gap between creative strategy and technical execution, this position ensures every customer touchpoint is data-driven, personalized, and optimized for maximum impact.

• Serve as the primary lead for the intake, strategy, and technical execution of all promotional and lifecycle communications across email, SMS, and push notifications.
• Act as the subject matter expert on communication journeys by collaborating with business partners to define optimal channel mixes and audience segmentation strategies.
• Build and manage automated journeys and ad-hoc campaigns within enterprise CRM platforms, including the configuration of segment filters and complex liquid logic.
• Design and implement personalized customer journeys that drive long‑term engagement and retention, moving beyond simple execution to create sophisticated data‑driven touchpoints.
• Monitor and analyze campaign performance metrics to inform future strategies, ensuring messaging is optimized for high engagement and brand alignment.
• Integrate AI-driven personalization and predictive modeling to automate message timing and content selection for highly relevant customer experiences.

• Advanced hands‑on proficiency with enterprise-level marketing automation tools, specifically Adobe Journey Optimizer
  , Braze, or Salesforce Marketing Cloud.
• Demonstrated ability to manage the full technical build of campaigns, from configuring complex 'if/then' triggers to performing manual HTML and CSS adjustments for pixel‑perfect delivery.
• Strong strategic business acumen with the capability to translate high‑level objectives into tactical communication roadmaps and defend decisions to stakeholders.
• Critical experience in direct‑to‑consumer digital marketing within high‑velocity, seasonal environments such as Telecom, Fin Tech, or subscription services.
• Proficiency in AI application for CRM, specifically using machine learning outputs to refine audience segmentation and enhance dynamic content delivery at scale.
• Superior communication skills used to lead stakeholder partnerships and ensure technical execution aligns perfectly with overarching marketing goals.

• Minimum Education:
  
  Bachelor’s degree in Marketing, Communications, Business, or a related technical field.
• Minimum Experience:
  
  3+ years of experience in direct‑to‑consumer digital marketing, specifically within CRM, Lifecycle, or Retention roles.
• Required Technical
  
  Skills:
  
  Must have experience with:
  • Enterprise CRM platforms (Adobe Journey Optimizer, Braze, or Salesforce Marketing Cloud)
  • Technical campaign configuration (Liquid logic, conditional formatting, and segment filters)
  • Basic front‑end development (HTML/CSS) for email and mobile templates

Visa sponsorship not available for this role.

Compensation: $72,350.00/Year - $/Year

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) plan with company match, ESPP, career opportunities, and a flexible time away plan.

Applicants will successfully complete a pre‑employment screen, which may include a drug test and DMV check.

We are committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. Echo Star will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law.

All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. Echo Star will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law.

Echo Star has a more detailed accommodation policy that applies to employees.