Senior Lead - SEO and AI Search

Company Summary

Echo Star is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on‑demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market.

Candidates must be willing to participate in at least one in‑person interview:

The Senior SEO Lead drives organic growth across traditional search engines and generative AI platforms to elevate digital presence and brand visibility. Sitting in the Denver office, this role bridges the gap between technical site health and compelling content strategy through cross‑functional collaboration. This position solves complex challenges around modern discoverability, technical crawlability, and search performance optimization to increase organic traffic and conversions.

• Lead and champion SEO and Answer Engine Optimization (AEO) strategies designed to enhance discoverability across traditional search engines and AI platforms
• Oversee content workflows and the company blog to maximize visibility across both search and generative AI engines
• Fine‑tune metadata, on‑page copy, landing pages, and site architecture to boost traffic and conversion rates
• Deliver technical SEO guidance—including redirect mapping, canonicalization, and crawler directives—by partnering closely with web development teams
• Leverage enterprise SEO tools and AI observability platforms to perform continuous keyword research and competitive intelligence
• Monitor, analyze, and report on key performance metrics to uncover new opportunities and fuel ongoing growth

• AI Application and Literacy in leveraging modern AI search observability tools alongside enterprise platforms
• Deep proficiency with enterprise search engines, SEO software, and marketing analytics platforms
• Critical Experience leading comprehensive organic search strategy and driving technical site optimization
• Strong skills in cross‑functional collaboration and delivering technical guidance to web development teams
• Capability to juggle multiple complex initiatives independently in a fast‑paced setting
• Excellent written and verbal communication skills with the ability to influence cross‑functional stakeholders

• Experience collaborating with, guiding, or managing copywriters and content production teams
• Strong hands‑on editing and writing capabilities

• Minimum Education: Bachelor's degree in business or related field
• Minimum Experience: 5+ years of hands‑on SEO experience
• Required Technical
  
  Skills:
  
  Must have at least 5 years of experience with:
  • Enterprise SEO tools (e.g., SEMrush, Ahrefs)
  • Web and marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
  • Technical SEO directive mapping and site architecture optimization

Visa sponsorship not available for this role

Compensation: $83,950.00/Year - $/Year

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here:
Echo Star Benefits.

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level,…