Associate Product Line Manager – Cable Management; GEIS

Eaton’s B-Line Division is currently seeking an Associate Product Line Manager – Cable Management (GEIS). This is a hybrid role with approximately 25% travel and can be based in one of the following locations:
Highland, IL;
Houston, TX;
Littleton, CO;
Syracuse, NY.

The expected annual salary range for this role is $97000 – $143000 a year.

Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.

This position is responsible for developing and executing product-specific commercial and marketing strategies that drive sales growth, specification position, and market adoption of Eaton cable management solutions across North America.

The Associated Product Line Manager serves as the primary commercial and technical marketing lead for the product line, partnering closely with regional sales teams, engineering, product management, application engineering, and channel partners. The role is highly customer-facing and focused on driving product adoption through specification development, market engagement, customer training, Voice of Customer (VOC) initiatives, and sales support activities.

This individual must possess a strong technical understanding of electrical power distribution and Cable Management applications, enabling effective engagement with consulting engineers, EPC firms, contractors, end users, and other key industry influencers. Moderate travel is required to support sales calls, engineering presentations, training events, project pursuits, and strategic customer engagements throughout North America.

• Develop and execute the annual Cable Management marketing strategy aligned with product line growth objectives.

• Drive sales growth and specification position for Cable Management products through targeted market development initiatives.

• Partner closely with regional sales managers, agents, and field sales teams to identify opportunities and win strategic projects.

• Develop sales enablement tools, customer presentations, competitive positioning documents, and marketing collateral.

• Lead Voice of Customer (VOC) activities and convert customer insights into actionable product, service, and market initiatives.

• Monitor market trends, emerging applications, industry standards, and competitive activity to identify growth opportunities.

• Conduct competitive analysis and maintain a detailed understanding of competing cable management solutions.

• Support strategic planning activities and provide market intelligence, forecasts, and growth recommendations for product leadership.

• Establish and strengthen Eaton’s preferred specification position with consulting engineers, EPC firms, industrial end users, utilities, and data center customers.

• Conduct engineering presentations, lunch‑and‑learn sessions, and technical seminars for consulting engineers and key influencers.

• Provide technical application guidance and support during project pursuit activities.

• Review project specifications and identify opportunities to improve Eaton’s competitive position.

• Work with engineering and application teams to develop technical content, specifications, design guides, and educational materials.

• Collaborate with product development and engineering teams to ensure market requirements are incorporated into future product roadmaps.

• Serve as the technical and commercial marketing resource for regional sales teams and channel partners.

• Accompany sales personnel on customer visits, project reviews, and strategic account engagements.

• Support major project pursuits through direct engagement with specifiers, consultants, contractors, and end users.

• Assist in resolving customer inquiries involving product application, competitive positioning, and technical requirements.

• Develop and deliver product training programs for Eaton sales teams, representatives, distributors, engineers, and customers.

• Build and maintain strong relationships with key market influencers and industry…